MNSO
Neutral signalScored 2026-10-27 Drivers: trend, fundamentals. Moteurs : tendance, fondamentaux.
Research, not advice.
À propos
MINISO Group Holding Limited
- Nom
- MINISO Group Holding Limited
- Secteur
- Consumer Cyclical
- Industrie
- Specialty Retail
- Bourse
- NYSE
- Capitalisation
- $3.2B
- Employés
- 8,329
- PDG
- Guofu Ye
- Site web
- https://www.miniso.com
- Marché
- BBWICHDNETSYFNDGLBEHRB
MINISO Group Holding Limited functions as an investment holding firm primarily engaged in the global retail and wholesale distribution of a broad spectrum of lifestyle products. The company's operations extend across China, various parts of Asia, the Americas, and Europe. It offers an extensive catalog of goods, including household decor, compact electronics, textiles, fashion accessories, beauty instruments, general toys, cosmetics, personal hygiene items, snacks, perfumes, and stationery and gifts, primarily under its MINISO and WonderLife labels. Furthermore, the company caters to collectors with specialized toys like blind boxes, building bricks, model figures, kits, collectible dolls, Ichiban Kuji merchandise, and sculptures, all marketed through its TOP TOY brand. By June 30, 2021, MINISO had established a significant retail presence with approximately 4,749 MINISO stores, alongside its active online sales channels. Founded in 2013, the company maintains its corporate base in Guangzhou, China.
Price (1 year)
Live chart from TradingView — independent market data, as price context around the filings, not the Quorum score. EMA 50/200 and Bollinger load by default. When the exchange is known it is sent as EXCHANGE:SYMBOL; otherwise TradingView resolves the ticker best-effort.
ACHAT TOTAL: 150600 titres (~340100 USD)
- Insiders
- Zhang Jingjing Eason
- Total bought
-
$340,100
Avg buy (VWAP, 90d window) $2.26 vs last close $9.98 (+341.9%)
- Total sold
-
—
Avg sell (VWAP, 90d window) —
Total sold sums Form 4 code S in this window. Codes F, M, A and G are left out.
- Last activity
- 2026-09-29
- Liquidity
- Thin $13,991,192/day · 20d vol
- Last synced
-
2026-10-27 04:43:11
Sign in to request a sync of this company's price history and timing levels.
Insider holdings as a share of total assets aren't available for this company.
Avg buy and avg sell are volume-weighted prices (sum of shares × price, divided by shares) for Form 4 rows in this 90-day window that report both figures. A comparison with last close is market context for that average, not advice.
Recent Form 4
Filings in the 90-day window for this company. Value is shares × price from the filing. Research, not advice.
| Date | Person | Side | Shares | Price | Value | Form 4 |
|---|---|---|---|---|---|---|
| 2026-09-29 | Zhang Jingjing Eason | Buy · P | 150,600 | $2.26 | $340,100 | Form 4 |
Congressional trades
STOCK Act disclosures (90-day window)
Amounts are STOCK Act brackets as disclosed. Quorum does not turn a bracket into an exact price or a midpoint.
No STOCK Act disclosures for this company in this window.
Signal
Neutral signalScored 2026-10-27 Drivers: trend, fundamentals. Moteurs : tendance, fondamentaux.
MNSO presents a deteriorating financial profile in 2025, with collapsing margins, unsustainable dividend payout, and rising leverage that undermine the modest liquidity cushion.
The first sentence of the analysis written for MNSO on 2026-10-27 - a real excerpt, not a sample. The rest of it, the 0-100 score and the rating it produced are part of Plus. See plans.
Factor checklist — research, not advice
A check leans with a bullish reading. A cross leans against it. A dash is unavailable or mixed.
- Insider Supports a bullish reading. Open-market purchases outweigh sales
- Narrative Pulls against a bullish reading. Stored narrative reading is in the bearish band
- Congress Unavailable or mixed. No purchase disclosures in the stored window
- Timing Pulls against a bullish reading. Close is more than 0.5 ATR under stored support
- Financial indicators Supports a bullish reading. Current ratio 1.66 · operating margin 15%
Suggested stop 9.05, nearest stored support minus 0.5 ATR(9.3% under the last close). Reward/risk to the next stored resistance is 3.35. Research, not advice. Not an order.
Recent news
- 2026-10-21 MINISO Group Holding Limited Unsponsored ADR (MNSO) Stock Falls Amid Market Uptick: What Investors Need to Know MINISO Group Holding Limited Unsponsored ADR (MNSO) concluded the recent trading session at $9.86, signifying a -3.33% move from its prior day''s close.
- 2026-10-21 Is It Worth Investing in MINISO Group Holding Limited (MNSO) Based on Wall Street''s Bullish Views? The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock''s price.
- 2026-10-19 Investors Heavily Search MINISO Group Holding Limited Unsponsored ADR (MNSO): Here is What You Need to Know MINISO Group Holding Limited (MNSO) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock''s prospects.
- 2026-10-16 Is MINISO Group Holding Ltd (MNSO) a Bargain After 3.7% Drop? GF Value Says Undervalued On October 16, 2026, MINISO Group Holding Ltd (MNSO) shares fell 3.7% to a current price of $10.19. The stock has experienced a wide range over the past year, w
- 2026-10-13 MINISO Group Holding Limited Unsponsored ADR (MNSO) Ascends While Market Falls: Some Facts to Note MINISO Group Holding Limited Unsponsored ADR (MNSO) closed at $9.92 in the latest trading session, marking a +1.95% move from the prior day.
- 2026-10-12 Strength Seen in MINISO Group Holding Limited (MNSO): Can Its 5.8% Jump Turn into More Strength? MINISO Group Holding Limited (MNSO) saw its shares surge in the last session with trading volume being higher than average. The latest trend in earnings estimate revisions may not translate into further price increase in the near term.
- 2026-10-09 MINISO Group''s Latest Business Update GUANGZHOU, China, Oct. 9, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a world-leading IP-driven retailer and operation platform, today on a voluntary basis provided a business update on the latest performance of its flagship brand MINISO. The figures contained in this press release were based on the preliminary review of the Company''s operational data.
- 2026-10-08 MINISO Group Holding Limited Unsponsored ADR (MNSO) Advances While Market Declines: Some Information for Investors MINISO Group Holding Limited Unsponsored ADR (MNSO) concluded the recent trading session at $9.07, signifying a +1.45% move from its prior day''s close.
- 2026-10-06 Here is What to Know Beyond Why MINISO Group Holding Limited Unsponsored ADR (MNSO) is a Trending Stock Zacks.com users have recently been watching MINISO Group Holding Limited (MNSO) quite a bit. Thus, it is worth knowing the facts that could determine the stock''s prospects.
- 2026-10-02 Is MINISO Group Holding Limited (MNSO) a Buy as Wall Street Analysts Look Optimistic? The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock''s price.
Market snapshot
Financial ratios
| Metric | Trend | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|---|
| Gross Profit Margin | 45.0% | 44.9% | 42.5% | 38.7% | 30.4% | |
| Ebit Margin | 10.9% | 20.2% | 21.7% | 20.6% | 9.3% | |
| Ebitda Margin | 16.8% | 25.3% | 25.5% | 21.1% | 10.1% | |
| Operating Profit Margin | 14.7% | 19.0% | 20.0% | 18.5% | 8.1% | |
| Pretax Profit Margin | 8.9% | 19.7% | 21.7% | 20.3% | 9.0% | |
| Continuous Operations Profit Margin | 5.6% | 15.5% | 16.5% | 15.5% | 6.3% | |
| Net Profit Margin | 5.6% | 15.4% | 16.4% | 15.4% | 6.3% | |
| Bottom Line Profit Margin | 5.6% | 15.4% | 16.4% | 15.4% | 6.3% | |
| Current Ratio | 1.663 | 2.035 | 2.343 | 2.549 | 2.131 | |
| Quick Ratio | 1.227 | 1.555 | 1.896 | 2.176 | 1.817 | |
| Solvency Ratio | 0.137 | 0.447 | 0.582 | 0.403 | 0.169 | |
| Cash Ratio | 0.837 | 1.105 | 1.456 | 1.670 | 1.412 | |
| Price To Earnings Ratio | 33.447 | 20.758 | 129.272 | 13.029 | 30.981 | |
| Price To Earnings Growth Ratio | -0.627 | 0.032 | -1.610 | 0.078 | -0.213 | |
| Forward Price To Earnings Growth Ratio | -0.627 | 0.032 | -1.610 | 0.078 | -0.213 | |
| Price To Earnings Diluted Ratio | 33.447 | 20.758 | 129.272 | 13.122 | 31.577 | |
| Price To Earnings Diluted Growth Ratio | -0.627 | 0.032 | -1.613 | 0.077 | -0.219 | |
| Price To Book Ratio | 3.783 | 5.268 | 4.929 | 2.589 | 2.815 | |
| Price To Sales Ratio | 1.875 | 3.197 | 2.961 | 2.009 | 1.963 | |
| Price To Free Cash Flow Ratio | 24.329 | 38.651 | 27.131 | 15.449 | 115.050 | |
| Price To Operating Cash Flow Ratio | 15.327 | 25.059 | 20.586 | 13.834 | 14.076 | |
| Debt To Assets Ratio | 0.398 | 0.172 | 0.086 | 0.066 | 0.058 | |
| Debt To Equity Ratio | 1.074 | 0.301 | 0.137 | 0.100 | 0.094 | |
| Debt To Capital Ratio | 0.518 | 0.232 | 0.120 | 0.091 | 0.086 | |
| Long Term Debt To Capital Ratio | 0.338 | 0.000 | 0.001 | 0.001 | 0.001 | |
| Financial Leverage Ratio | 2.697 | 1.757 | 1.580 | 1.511 | 1.604 | |
| Working Capital Turnover Ratio | 3.715 | 2.868 | 2.557 | 2.227 | 2.017 | |
| Operating Cash Flow Ratio | 0.309 | 0.379 | 0.498 | 0.429 | 0.371 | |
| Operating Cash Flow Sales Ratio | 0.122 | 0.128 | 0.144 | 0.145 | 0.139 | |
| Free Cash Flow Operating Cash Flow Ratio | 0.630 | 0.648 | 0.759 | 0.895 | 0.122 | |
| Debt Service Coverage Ratio | 0.780 | 6.178 | 395.670 | 54.111 | 22.263 | |
| Interest Coverage Ratio | 7.322 | 249.461 | 428.403 | 61.362 | 24.554 | |
| Short Term Operating Cash Flow Coverage Ratio | 0.800 | 3.825 | 3,023.529 | 0.000 | 3,160.139 | |
| Operating Cash Flow Coverage Ratio | 0.230 | 0.697 | 1.752 | 1.866 | 2.137 | |
| Capital Expenditure Coverage Ratio | 2.703 | 2.844 | 4.145 | 9.567 | 1.139 | |
| Dividend Paid And Capex Coverage Ratio | 1.145 | 1.080 | 0.799 | 3.057 | 0.913 | |
| Dividend Payout Ratio | 1.096 | 0.475 | 0.888 | 0.210 | 0.480 | |
| Enterprise Value Multiple | 12.381 | 11.903 | 10.275 | 7.196 | 14.801 |
Sparkline shows each ratio oldest → newest (left → right).
How the latest year compares
For each ratio: its most recent value, the change versus one year earlier, and versus its 5-year average. ▲ higher ▼ lower
| Metric | Current | vs 1Y ago | vs 5Y avg |
|---|---|---|---|
| Gross Profit Margin | 45.0% | ▲0.1% | ▲4.7% |
| Ebit Margin | 10.9% | ▼-9.3% | ▼-5.6% |
| Ebitda Margin | 16.8% | ▼-8.5% | ▼-3.0% |
| Operating Profit Margin | 14.7% | ▼-4.2% | ▼-1.3% |
| Pretax Profit Margin | 8.9% | ▼-10.8% | ▼-7.0% |
| Continuous Operations Profit Margin | 5.6% | ▼-9.9% | ▼-6.2% |
| Net Profit Margin | 5.6% | ▼-9.8% | ▼-6.2% |
| Bottom Line Profit Margin | 5.6% | ▼-9.8% | ▼-6.2% |
| Current Ratio | 1.663 | ▼-0.373 | ▼-0.482 |
| Quick Ratio | 1.227 | ▼-0.328 | ▼-0.507 |
| Solvency Ratio | 0.137 | ▼-0.310 | ▼-0.210 |
| Cash Ratio | 0.837 | ▼-0.268 | ▼-0.459 |
| Price To Earnings Ratio | 33.447 | ▲12.689 | ▼-12.051 |
| Price To Earnings Growth Ratio | -0.627 | ▼-0.659 | ▼-0.159 |
| Forward Price To Earnings Growth Ratio | -0.627 | ▼-0.659 | ▼-0.159 |
| Price To Earnings Diluted Ratio | 33.447 | ▲12.689 | ▼-12.188 |
| Price To Earnings Diluted Growth Ratio | -0.627 | ▼-0.659 | ▼-0.157 |
| Price To Book Ratio | 3.783 | ▼-1.484 | ▼-0.093 |
| Price To Sales Ratio | 1.875 | ▼-1.323 | ▼-0.526 |
| Price To Free Cash Flow Ratio | 24.329 | ▼-14.322 | ▼-19.793 |
| Price To Operating Cash Flow Ratio | 15.327 | ▼-9.731 | ▼-2.449 |
| Debt To Assets Ratio | 0.398 | ▲0.227 | ▲0.242 |
| Debt To Equity Ratio | 1.074 | ▲0.772 | ▲0.733 |
| Debt To Capital Ratio | 0.518 | ▲0.286 | ▲0.309 |
| Long Term Debt To Capital Ratio | 0.338 | ▲0.337 | ▲0.270 |
| Financial Leverage Ratio | 2.696 | ▲0.940 | ▲0.867 |
| Working Capital Turnover Ratio | 3.715 | ▲0.846 | ▲1.038 |
| Operating Cash Flow Ratio | 0.309 | ▼-0.069 | ▼-0.088 |
| Operating Cash Flow Sales Ratio | 0.122 | ▼-0.005 | ▼-0.013 |
| Free Cash Flow Operating Cash Flow Ratio | 0.630 | ▼-0.018 | ▲0.019 |
| Debt Service Coverage Ratio | 0.780 | ▼-5.398 | ▼-95.020 |
| Interest Coverage Ratio | 7.322 | ▼-242.139 | ▼-146.899 |
| Short Term Operating Cash Flow Coverage Ratio | 0.800 | ▼-3.024 | ▼-1236.858 |
| Operating Cash Flow Coverage Ratio | 0.230 | ▼-0.467 | ▼-1.107 |
| Capital Expenditure Coverage Ratio | 2.703 | ▼-0.141 | ▼-1.377 |
| Dividend Paid And Capex Coverage Ratio | 1.145 | ▲0.064 | ▼-0.254 |
| Dividend Payout Ratio | 1.096 | ▲0.621 | ▲0.466 |
| Enterprise Value Multiple | 12.381 | ▲0.478 | ▲1.070 |
Key metrics
| Metric | Trend | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|---|
| Market cap | $40.20B | $54.34B | $45.19B | $23.05B | $19.79B | |
| Enterprise value | $44.52B | $51.12B | $40.02B | $17.45B | $15.10B | |
| EV / Sales | 2.08x | 3.01x | 2.62x | 1.52x | 1.50x | |
| EV / Op. cash flow | 16.97x | 23.57x | 18.23x | 10.47x | 10.74x | |
| EV / Free cash flow | 26.94x | 36.36x | 24.03x | 11.70x | 87.79x | |
| EV / EBITDA | 12.38x | 11.90x | 10.28x | 7.20x | 14.80x | |
| Net debt / EBITDA | 1.20x | -0.75x | -1.32x | -2.31x | -4.60x | |
| Current ratio | 1.66x | 2.04x | 2.34x | 2.55x | 2.13x | |
| Income quality | 2.24x | 0.82x | 0.97x | 0.94x | 2.20x | |
| Graham number | $14 | $20 | $18 | $15 | $8 | |
| Graham net-net | -$22 | $6 | $8 | $13 | $9 | |
| Tax burden | 63.0% | 78.2% | 75.5% | 75.8% | 70.4% | |
| Interest burden | 81.6% | 97.3% | 99.8% | 98.5% | 96.4% | |
| Working capital | $5.62B | $5.93B | $5.92B | $6.02B | $4.28B | |
| Invested capital | $13.17B | $11.57B | $9.63B | $9.15B | $7.31B | |
| Return on assets | 4.2% | 14.4% | 17.2% | 13.2% | 5.7% | |
| Operating ROA | 13.5% | 19.8% | 21.8% | 17.2% | 7.5% | |
| Return on tangible assets | 4.3% | 15.9% | 17.3% | 15.1% | 6.7% | |
| Return on equity | 11.3% | 25.4% | 27.2% | 19.9% | 9.1% | |
| Return on invested capital | 8.5% | 18.7% | 22.0% | 16.4% | 7.5% | |
| Return on capital employed | 15.6% | 26.0% | 30.2% | 22.2% | 10.9% | |
| Earnings yield | 3.0% | 4.8% | 5.5% | 7.7% | 3.2% | |
| Free cash flow yield | 4.1% | 2.6% | 3.7% | 6.5% | 0.9% | |
| Capex / Op. cash flow | 37.0% | 35.2% | 24.1% | 10.5% | 87.8% | |
| Capex / Depreciation | 77.5% | 89.3% | 90.8% | 305.7% | 1537.7% | |
| Capex / Sales | 4.5% | 4.5% | 3.5% | 1.5% | 12.2% | |
| SG&A / Sales | 30.3% | 26.2% | 22.6% | 20.5% | 22.4% | |
| R&D / Sales | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | |
| Stock comp / Sales | 0.0% | 0.5% | 0.5% | 0.5% | 0.8% | |
| Intangibles / Total assets | 1.1% | 9.2% | 0.3% | 13.0% | 16.1% | |
| Days sales outstanding | 49d | 41d | 10d | 30d | 29d | |
| Days payables outstanding | 48d | 50d | 141d | 34d | 34d | |
| Operating cycle | 163d | 148d | 92d | 106d | 91d | |
| Cash conversion cycle | 115d | 98d | -49d | 72d | 57d |
Change by theme
Grouped by what each metric measures. Each figure is the change over the period shown — ▲ up ▼ down versus then.
Change over 1 year
Change over 5 years