DEO
Neutral signalScored 2026-10-06 Drivers: fundamentals. Insiders: neutral. Moteurs : fondamentaux. Initiés : neutre.
Research, not advice.
À propos
Diageo plc
- Nom
- Diageo plc
- Secteur
- Consumer Defensive
- Industrie
- Beverages - Alcoholic
- Bourse
- NYSE
- Capitalisation
- $53.4B
- Employés
- 27,972
- PDG
- Sir David John Lewis
- Site web
- https://www.diageo.com
- Marché
- ABEVAGCCBF-BBUDDVCMYIBG
Diageo plc, operating through its various subsidiaries, stands as a major global player in the production, marketing, and distribution of alcoholic beverages. The company boasts an extensive product range, featuring a wide selection of spirits such as Scotch, diverse whiskies (including Canadian and American varieties), gin, vodka, rum, tequila, cachaça, brandy, raki, and liqueurs. Beyond spirits, their offerings extend to wines, convenient ready-to-drink mixtures, and a variety of beers, notably encompassing ciders and even non-alcoholic options. These products are sold under a multitude of globally recognized brands. Key labels include Johnnie Walker, Crown Royal, Bulleit, and Buchanan's for whiskies; Smirnoff, Cîroc, and Ketel One among their vodka portfolio; Casamigos, DeLeon, and Don Julio for tequila; alongside popular names like Captain Morgan, Baileys, Tanqueray, and Guinness. With a substantial international presence, the firm conducts its business activities across numerous territories, specifically North America, Europe, Turkey, Africa, Latin America, the Caribbean, and the Asia Pacific region. Diageo was founded in 1886 and maintains its principal corporate office in London, United Kingdom.
Price (1 year)
Live chart from TradingView — independent market data, as price context around the filings, not the Quorum score. EMA 50/200 and Bollinger load by default. When the exchange is known it is sent as EXCHANGE:SYMBOL; otherwise TradingView resolves the ticker best-effort.
Decouvert par les declarations du Congres
- Insiders
- —
- Total bought
-
—
Avg buy (VWAP, 90d window) —
- Total sold
-
—
Avg sell (VWAP, 90d window) —
Total sold sums Form 4 code S in this window. Codes F, M, A and G are left out.
- Last activity
- —
- Last synced
-
2026-10-06 10:56:08
Sign in to request a sync of this company's price history and timing levels.
Insider holdings as a share of total assets aren't available for this company.
Avg buy and avg sell are volume-weighted prices (sum of shares × price, divided by shares) for Form 4 rows in this 90-day window that report both figures. A comparison with last close is market context for that average, not advice.
Recent Form 4
Filings in the 90-day window for this company. Value is shares × price from the filing. Research, not advice.
No Form 4 filings for this company in this window.
Congressional trades
STOCK Act disclosures (90-day window)
Amounts are STOCK Act brackets as disclosed. Quorum does not turn a bracket into an exact price or a midpoint.
No STOCK Act disclosures for this company in this window.
Recent trades
| Date | Representative | Type | Amount |
|---|---|---|---|
| 2026-08-05 | Kevin Hern | Sale (Full) | $1,001 - $15,000 |
| 2025-09-25 | Lisa C. McClain | Sale (Full) | $1,001 - $15,000 |
| 2025-09-23 | Val Hoyle | Sale (Full) | $1,001 - $15,000 |
| 2025-09-22 | Josh S. Gottheimer | Sale (Full) | $1,001 - $15,000 |
| 2025-09-11 | Lisa C. McClain | Purchase | $1,001 - $15,000 |
| 2025-08-04 | Lisa C. McClain | Sale (Full) | $1,001 - $15,000 |
| 2025-06-24 | Lisa C. McClain | Purchase | $1,001 - $15,000 |
| 2025-03-24 | George Whitesides | Sale (Full) | $15,001 - $50,000 |
| 2025-03-20 | Kelly Morrison | Sale (Full) | $1,001 - $15,000 |
| 2025-03-19 | Josh S. Gottheimer | Sale (Partial) | $1,001 - $15,000 |
| 2025-03-18 | Sheri Biggs | Sale (Full) | $1,001 - $15,000 |
| 2024-10-29 | Val Hoyle | Purchase | $1,001 - $15,000 |
| 2024-09-04 | John James | Sale (Full) | $1,001 - $15,000 |
| 2024-06-18 | Josh S. Gottheimer | Sale (Partial) | $1,001 - $15,000 |
| 2024-03-05 | John James | Purchase | $1,001 - $15,000 |
| 2023-12-07 | Earl Blumenauer | Purchase | $15,001 - $50,000 |
| 2023-09-08 | Lois Frankel | Sale (Full) | $1,001 - $15,000 |
| 2023-07-10 | Daniel Goldman | Sale (Full) | $50,001 - $100,000 |
| 2023-03-31 | Daniel Goldman | Purchase | $1,001 - $15,000 |
| 2023-02-27 | Daniel Goldman | Sale | $50,001 - $100,000 |
| 2023-01-13 | Daniel Goldman | Purchase | $15,001 - $50,000 |
| 2023-01-05 | Lois Frankel | Purchase | $1,001 - $15,000 |
| 2023-01-04 | Lois Frankel | Purchase | $1,001 - $15,000 |
| 2022-06-29 | Josh S. Gottheimer | Sale (Full) | $1,001 - $15,000 |
| 2022-06-28 | Josh S. Gottheimer | Sale (Partial) | $1,001 - $15,000 |
| 2021-04-13 | Josh S. Gottheimer | Sale (Partial) | $1,001 - $15,000 |
| 2021-02-17 | Peter Meijer | Sale (Full) | $15,001 - $50,000 |
| 2020-09-30 | Josh S. Gottheimer | Purchase | $1,001 - $15,000 |
| 2020-08-04 | Greg Gianforte | Purchase | $15,001 - $50,000 |
| 2020-07-27 | Dwight Evans | Sale (Full) | $1,001 - $15,000 |
| 2020-06-26 | Sean Patrick Maloney | Sale (Full) | $1,001 - $15,000 |
| 2020-05-14 | Lois Frankel | Purchase | $1,001 - $15,000 |
| 2020-03-18 | Greg Gianforte | Purchase | $1,001 - $15,000 |
| 2020-03-18 | K. Michael Conaway | Sale (Full) | $1,001 - $15,000 |
| 2020-03-18 | K. Michael Conaway | Sale (Partial) | $1,001 - $15,000 |
| 2020-03-02 | Dwight Evans | Purchase | $1,001 - $15,000 |
| 2020-01-13 | Greg Gianforte | Sale (Full) | $15,001 - $50,000 |
| 2020-01-07 | John Henry Rutherford | Sale (Full) | $1,001 - $15,000 |
| 2019-10-15 | Dwight Evans | Purchase | $1,001 - $15,000 |
| 2019-10-15 | Kevin Hern | Purchase | $1,001 - $15,000 |
| 2019-06-24 | Donna Shalala | Sale (Full) | $1,001 - $15,000 |
| 2019-05-28 | Mikie Sherrill | Sale (Full) | $1,001 - $15,000 |
| 2019-03-25 | Van Taylor | Sale (Full) | $1,001 - $15,000 |
| 2019-02-15 | Donna Shalala | Purchase | $1,001 - $15,000 |
| 2019-02-15 | Josh S. Gottheimer | Purchase | $1,001 - $15,000 |
| 2019-01-11 | Greg Gianforte | Sale (Partial) | $1,001 - $15,000 |
| 2018-12-21 | Greg Gianforte | Purchase | $15,001 - $50,000 |
| 2018-05-01 | K. Michael Conaway | Purchase | $1,001 - $15,000 |
| 2017-07-11 | John Henry Rutherford | Purchase | $1,001 - $15,000 |
Signal
Neutral signalScored 2026-10-06 Drivers: fundamentals. Insiders: neutral. Moteurs : fondamentaux. Initiés : neutre.
DEO presents a structurally weakened financial profile with collapsing net margins (8.8%), an unsustainable dividend payout ratio exceeding 100%, and high leverage (D/E > 2.0), which severely undermines the bullish…
The first sentence of the analysis written for DEO on 2026-10-06 - a real excerpt, not a sample. The rest of it, the 0-100 score and the rating it produced are part of Plus. See plans.
Factor checklist — research, not advice
A check leans with a bullish reading. A cross leans against it. A dash is unavailable or mixed.
- Insider Unavailable or mixed. No open-market purchase or sale value stored
- Congress Unavailable or mixed. No purchase disclosures in the stored window
- Narrative Pulls against a bullish reading. Stored narrative reading is in the bearish band
- Timing Unavailable or mixed. No stored price series
- Financial indicators Supports a bullish reading. Current ratio 1.60 · operating margin 28%
Market snapshot
Financial ratios
| Metric | Trend | 2026-06-30 | 2025-06-30 | 2024-06-30 | 2023-06-30 | 2022-06-30 |
|---|---|---|---|---|---|---|
| Gross Profit Margin | 59.5% | 60.1% | 60.2% | 59.7% | 55.9% | |
| Ebit Margin | 28.4% | 22.9% | 33.3% | 32.9% | 31.1% | |
| Ebitda Margin | 32.2% | 31.4% | 35.7% | 39.2% | 29.1% | |
| Operating Profit Margin | 28.4% | 21.4% | 29.6% | 27.0% | 28.7% | |
| Pretax Profit Margin | 13.1% | 17.5% | 26.9% | 27.4% | 28.3% | |
| Continuous Operations Profit Margin | 10.0% | 12.5% | 20.6% | 21.8% | 21.5% | |
| Net Profit Margin | 8.8% | 11.6% | 19.1% | 21.6% | 20.9% | |
| Bottom Line Profit Margin | 8.8% | 11.6% | 19.1% | 21.6% | 21.0% | |
| Current Ratio | 1.604 | 1.633 | 1.533 | 1.628 | 1.532 | |
| Quick Ratio | 0.623 | 0.638 | 0.548 | 0.622 | 0.692 | |
| Solvency Ratio | 0.073 | 0.113 | 0.131 | 0.173 | 0.149 | |
| Cash Ratio | 0.142 | 0.205 | 0.115 | 0.189 | 0.271 | |
| Price To Earnings Ratio | 25.763 | 23.783 | 18.189 | 22.033 | 23.366 | |
| Price To Earnings Growth Ratio | -0.975 | -0.614 | 1.566 | 16.855 | 0.683 | |
| Forward Price To Earnings Growth Ratio | -0.975 | -0.614 | 1.566 | 16.855 | 0.683 | |
| Price To Earnings Diluted Ratio | 25.763 | 23.783 | 18.189 | 22.033 | 23.366 | |
| Price To Earnings Diluted Growth Ratio | -0.975 | -0.614 | 1.566 | 16.855 | 0.598 | |
| Price To Book Ratio | 4.111 | 5.051 | 7.007 | 9.937 | 10.627 | |
| Price To Sales Ratio | 2.280 | 2.767 | 3.468 | 4.765 | 4.886 | |
| Price To Free Cash Flow Ratio | 14.016 | 20.863 | 15.433 | 22.635 | 29.200 | |
| Price To Operating Cash Flow Ratio | 10.196 | 13.036 | 11.591 | 17.051 | 21.059 | |
| Debt To Assets Ratio | 0.474 | 0.495 | 0.473 | 0.463 | 0.439 | |
| Debt To Equity Ratio | 2.042 | 2.200 | 2.143 | 2.109 | 2.054 | |
| Debt To Capital Ratio | 0.671 | 0.688 | 0.682 | 0.678 | 0.673 | |
| Long Term Debt To Capital Ratio | 0.637 | 0.652 | 0.650 | 0.654 | 0.650 | |
| Financial Leverage Ratio | 4.309 | 4.447 | 4.533 | 4.554 | 4.683 | |
| Working Capital Turnover Ratio | 2.955 | 3.362 | 4.047 | 3.508 | 3.857 | |
| Operating Cash Flow Ratio | 0.408 | 0.401 | 0.615 | 0.599 | 0.466 | |
| Operating Cash Flow Sales Ratio | 0.224 | 0.212 | 0.299 | 0.279 | 0.232 | |
| Free Cash Flow Operating Cash Flow Ratio | 0.727 | 0.625 | 0.751 | 0.753 | 0.721 | |
| Debt Service Coverage Ratio | 1.574 | 1.352 | 1.425 | 2.114 | 1.525 | |
| Interest Coverage Ratio | 5.270 | 4.185 | 4.670 | 4.948 | 7.706 | |
| Short Term Operating Cash Flow Coverage Ratio | 1.708 | 1.468 | 2.102 | 2.682 | 2.132 | |
| Operating Cash Flow Coverage Ratio | 0.197 | 0.176 | 0.282 | 0.276 | 0.246 | |
| Capital Expenditure Coverage Ratio | 3.669 | 2.666 | 4.017 | 4.054 | 3.587 | |
| Dividend Paid And Capex Coverage Ratio | 1.443 | 1.099 | 1.568 | 1.569 | 1.398 | |
| Dividend Payout Ratio | 1.063 | 0.976 | 0.610 | 0.505 | 0.486 | |
| Enterprise Value Multiple | 10.365 | 12.300 | 12.527 | 14.506 | 19.575 |
Sparkline shows each ratio oldest → newest (left → right).
How the latest year compares
For each ratio: its most recent value, the change versus one year earlier, and versus its 5-year average. ▲ higher ▼ lower
| Metric | Current | vs 1Y ago | vs 5Y avg |
|---|---|---|---|
| Gross Profit Margin | 59.5% | ▼-0.7% | ▲0.4% |
| Ebit Margin | 28.4% | ▲5.4% | ▼-1.4% |
| Ebitda Margin | 32.2% | ▲0.8% | ▼-1.4% |
| Operating Profit Margin | 28.4% | ▲6.9% | ▲1.3% |
| Pretax Profit Margin | 13.1% | ▼-4.4% | ▼-9.6% |
| Continuous Operations Profit Margin | 10.0% | ▼-2.6% | ▼-7.3% |
| Net Profit Margin | 8.8% | ▼-2.8% | ▼-7.6% |
| Bottom Line Profit Margin | 8.8% | ▼-2.8% | ▼-7.6% |
| Current Ratio | 1.604 | ▼-0.029 | ▲0.018 |
| Quick Ratio | 0.623 | ▼-0.016 | ▼-0.002 |
| Solvency Ratio | 0.073 | ▼-0.040 | ▼-0.054 |
| Cash Ratio | 0.142 | ▼-0.064 | ▼-0.043 |
| Price To Earnings Ratio | 25.763 | ▲1.980 | ▲3.136 |
| Price To Earnings Growth Ratio | -0.975 | ▼-0.361 | ▼-4.478 |
| Forward Price To Earnings Growth Ratio | -0.975 | ▼-0.361 | ▼-4.478 |
| Price To Earnings Diluted Ratio | 25.763 | ▲1.980 | ▲3.136 |
| Price To Earnings Diluted Growth Ratio | -0.975 | ▼-0.361 | ▼-4.461 |
| Price To Book Ratio | 4.111 | ▼-0.940 | ▼-3.236 |
| Price To Sales Ratio | 2.280 | ▼-0.487 | ▼-1.353 |
| Price To Free Cash Flow Ratio | 14.016 | ▼-6.847 | ▼-6.413 |
| Price To Operating Cash Flow Ratio | 10.196 | ▼-2.840 | ▼-4.391 |
| Debt To Assets Ratio | 0.474 | ▼-0.021 | ▲0.005 |
| Debt To Equity Ratio | 2.042 | ▼-0.159 | ▼-0.068 |
| Debt To Capital Ratio | 0.671 | ▼-0.016 | ▼-0.007 |
| Long Term Debt To Capital Ratio | 0.637 | ▼-0.016 | ▼-0.012 |
| Financial Leverage Ratio | 4.309 | ▼-0.138 | ▼-0.196 |
| Working Capital Turnover Ratio | 2.955 | ▼-0.407 | ▼-0.591 |
| Operating Cash Flow Ratio | 0.408 | ▲0.007 | ▼-0.089 |
| Operating Cash Flow Sales Ratio | 0.224 | ▲0.011 | ▼-0.026 |
| Free Cash Flow Operating Cash Flow Ratio | 0.728 | ▲0.103 | ▲0.012 |
| Debt Service Coverage Ratio | 1.574 | ▲0.222 | ▼-0.024 |
| Interest Coverage Ratio | 5.270 | ▲1.084 | ▼-0.086 |
| Short Term Operating Cash Flow Coverage Ratio | 1.708 | ▲0.240 | ▼-0.311 |
| Operating Cash Flow Coverage Ratio | 0.198 | ▲0.021 | ▼-0.038 |
| Capital Expenditure Coverage Ratio | 3.669 | ▲1.004 | ▲0.071 |
| Dividend Paid And Capex Coverage Ratio | 1.443 | ▲0.344 | ▲0.028 |
| Dividend Payout Ratio | 1.063 | ▲0.086 | ▲0.335 |
| Enterprise Value Multiple | 10.365 | ▼-1.935 | ▼-3.489 |
Key metrics
| Metric | Trend | 2026 | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|---|
| Market cap | $44.69B | $56.02B | $70.30B | $77.32B | $82.87B | |
| Enterprise value | $65.37B | $78.22B | $90.67B | $92.30B | $96.60B | |
| EV / Sales | 3.33x | 3.86x | 4.47x | 5.69x | 5.70x | |
| EV / Op. cash flow | 14.91x | 18.20x | 14.95x | 20.36x | 24.55x | |
| EV / Free cash flow | 20.50x | 29.13x | 19.91x | 27.02x | 34.04x | |
| EV / EBITDA | 10.37x | 12.30x | 12.53x | 14.51x | 19.57x | |
| Net debt / EBITDA | 3.28x | 3.49x | 2.81x | 2.35x | 2.78x | |
| Current ratio | 1.60x | 1.63x | 1.53x | 1.63x | 1.53x | |
| Income quality | 2.53x | 1.69x | 1.46x | 1.28x | 1.18x | |
| Graham number | $9 | $11 | $13 | $11 | $11 | |
| Graham net-net | -$43 | -$46 | -$44 | -$33 | -$32 | |
| Tax burden | 67.7% | 66.6% | 70.9% | 78.8% | 73.7% | |
| Interest burden | 46.0% | 76.2% | 80.9% | 83.4% | 90.9% | |
| Working capital | $6.48B | $6.79B | $5.26B | $4.76B | $4.49B | |
| Invested capital | $29.05B | $31.09B | $28.58B | $22.32B | $22.24B | |
| Return on assets | 3.7% | 4.8% | 8.5% | 9.9% | 9.7% | |
| Operating ROA | 11.6% | 9.1% | 14.8% | 12.2% | 14.2% | |
| Return on tangible assets | 5.2% | 6.8% | 12.6% | 14.6% | 14.4% | |
| Return on equity | 15.9% | 21.2% | 38.6% | 45.1% | 45.4% | |
| Return on invested capital | 11.0% | 7.5% | 11.9% | 11.8% | 12.3% | |
| Return on capital employed | 15.4% | 11.2% | 16.9% | 15.7% | 17.4% | |
| Earnings yield | 3.9% | 4.2% | 5.5% | 4.5% | 4.3% | |
| Free cash flow yield | 7.1% | 4.8% | 6.5% | 4.4% | 3.4% | |
| Capex / Op. cash flow | 27.3% | 37.5% | 24.9% | 24.7% | 27.9% | |
| Capex / Depreciation | 159.8% | 93.8% | 306.3% | 109.3% | 132.5% | |
| Capex / Sales | 6.1% | 8.0% | 7.4% | 6.9% | 6.5% | |
| SG&A / Sales | 31.1% | 18.1% | 18.2% | 17.8% | 30.1% | |
| R&D / Sales | 0.0% | 0.0% | 0.0% | 0.0% | 0.3% | |
| Stock comp / Sales | 0.0% | 0.0% | 0.0% | 0.0% | 0.4% | |
| Intangibles / Total assets | 28.6% | 30.0% | 32.6% | 32.3% | 32.6% | |
| Days sales outstanding | 66d | 56d | 68d | 66d | 60d | |
| Days payables outstanding | 295d | 141d | 287d | 294d | 54d | |
| Operating cycle | 549d | 538d | 508d | 491d | 494d | |
| Cash conversion cycle | 254d | 397d | 220d | 197d | 440d |
Change by theme
Grouped by what each metric measures. Each figure is the change over the period shown — ▲ up ▼ down versus then.
Change over 1 year
Change over 5 years
Employee count
Peer market caps
Recent news
- 2026-10-01 WORLD CLASS IS BACK: DIAGEO RETURNS WITH TALES OF THE COCKTAIL FOUNDATION TO FIND THE NEXT US BARTENDER OF THE YEAR The 2027 World Class US competition is now accepting applications, bringing bartenders together for another season of competition, education and community building NEW YORK, Oct. 1, 2026 /PRNewswire/ -- The search for the next US Bartender of the Year is officially underway. Now in its 15th season in the US, Tales of the Cocktail Foundation Presents World Class Sponsored by DIAGEO returns in 2027, inviting bartenders from across the country to put their skills to the test, grow their careers and become part of one of the industry''s most esteemed bartending communities.
- 2026-10-01 SMIRNOFF ICE PARTNERS WITH BRITTANY BROSKI TO BRING THE PARTY TO HALLOWEEN, THE HOLIDAYS AND BEYOND Comedian, creator and podcast host joins Smirnoff Ice for exclusive merch, original content and the brand''s first-ever Halloween bash NEW YORK, Oct. 1, 2026 /PRNewswire/ -- Smirnoff Ice and Brittany Broski are making it official. The two are joining forces for a partnership that kicks off with Halloween and only gets more delightfully absurd from there.
- 2026-09-24 Engineers Gate Manager LP Trims Holdings in Diageo plc $DEO Engineers Gate Manager LP cut its stake in Diageo plc (NYSE: DEO) by 85.3% during the undefined quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 6,139 shares of the company''s stock after selling 35,521 shares during the period. Engineers Gate Manager
- 2026-09-23 Sin Stock Investing: Finding Opportunities in Controversial Industries Sin stocks can offer resilient demand and strong cash generation, but regulation, legal risks and shifting social attitudes remain key considerations. Sin stocks span tobacco, alcohol, gambling and defense.
- 2026-09-23 Jefferies backs Diageo CFO swap Jefferies has urged investors to buy any weakness in Diageo PLC (LSE:DGE) shares, arguing the market is likely to take the departure of its finance chief negatively but that it changes little for the drinks group''s turnaround. The broker reiterated a "buy" rating and a 2,200p price target on the FTSE 100 company, implying about 34% upside from 1,638.5p.
- 2026-09-23 Diageo appoints WPP''s Joanne Wilson as new finance chief Diageo PLC (LSE:DGE) has appointed WPP PLC (LSE:WPP) chief financial officer Joanne Wilson as its new CFO, with Wilson set to join the drinks group''s board and executive committee in 2027. She will replace Nik Jhangiani, who joined Diageo from Coca-Cola Europacific Partners in September 2024 and also served as interim chief executive between July and December 2025.
- 2026-09-23 Diageo Names WPP Finance Chief Joanne Wilson as Next CFO Diageo named Wilson to succeed Nik Jhangiani at some point in 2027.
- 2026-09-21 Diageo''s turnaround plans could help stock rerating, says leading US bank Jefferies has thrown its weight behind Diageo PLC''s (LSE:DGE) plan to fix its ailing US business, telling clients the shares could climb 35% as the turnaround takes hold. The investment bank kept its ''buy'' rating on Diageo, the FTSE 100 drinks giant behind Johnnie Walker, Guinness and Smirnoff, with a price target of 2,200p against a current 1,626p.
- 2026-09-16 BUCHANAN''S WHISKY INTRODUCES BUCHANAN''S COCONUT, ITS LOUDEST FLAVOR YET, WITH A NEW CAMPAIGN FEATURING NINA SKY THAT''S BURSTING WITH LATIN RHYTHM AND TROPICAL FLAVOR Alongside new frutero-inspired creative featuring Nina Sky, Buchanan''s is bringing Buchanan''s Coconut to life by partnering with DJ and producer collective Pangea Sound to introduce Mezclao – a multi-city event series that blends global music and culture, invites fans across LA, Austin and Miami to join the familia, and keeps the spirit of summer alive all autumn long NEW YORK, Sept. 16, 2026 /PRNewswire/ -- The House of Buchanan''s today introduces Buchanan''s Coconut, a bold new spirit that brings tropical richness and unmistakable flavor to the brand''s award-winning portfolio.
- 2026-09-15 CROWN ROYAL INVITES FANS TO "BRING IT" TO GAME DAY WITH "ROYAL RITUALS," AN EPISODIC CONTENT SERIES CREATED WITH SPORTS ILLUSTRATED NEW YORK, Sept. 15, 2026 /PRNewswire/ -- This football season, Crown Royal''s "Bring It" platform kicks off with "Royal Rituals," a season-long celebration of the rituals that make football more than a game, bringing fans together in the moments that happen beyond the field. Throughout the season, Crown Royal will spotlight the many ways fans "Bring It" to game day, from longstanding rituals passed down through generations to the shared experiences that bring them together.