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MAX

Neutral signalScored 2026-10-26 Drivers: trend, fundamentals. Moteurs : tendance, fondamentaux.

Research, not advice.

À propos

MediaAlpha, Inc.

Nom
MediaAlpha, Inc.
Secteur
Communication Services
Industrie
Internet Content & Information
Bourse
NYSE
Capitalisation
$636.2M
Employés
147
PDG
Steven Yi
Site web
https://www.mediaalpha.com
Marché
ATHMEVERFVRRGETYGRPNNXDR

MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.

Price (1 year)

Live chart from TradingView — independent market data, as price context around the filings, not the Quorum score. EMA 50/200 and Bollinger load by default. When the exchange is known it is sent as EXCHANGE:SYMBOL; otherwise TradingView resolves the ticker best-effort.

VENTE TOTALE: 43 735 titres (~462 195,13 $ US)

Insiders
Nonko EugeneYi Steven
Total bought
—

Avg buy (VWAP, 90d window) —

Total sold
$3,492,486

Avg sell (VWAP, 90d window) $12.23 vs last close $11.88 (-2.8%)

Total sold sums Form 4 code S in this window. Codes F, M, A and G are left out.

$3,253,331 of that total is under a Rule 10b5-1 plan. It is shown here and left out of the score.

Last activity
2026-10-21
Liquidity
Thin $11,542,015/day · 20d vol
Last synced
2026-10-26 22:35:44 Synced via automated research pipeline

Sign in to request a sync of this company's price history and timing levels.

Insider holdings as a share of total assets aren't available for this company.

Avg buy and avg sell are volume-weighted prices (sum of shares × price, divided by shares) for Form 4 rows in this 90-day window that report both figures. A comparison with last close is market context for that average, not advice.

Recent Form 4

Filings in the 90-day window for this company. Value is shares × price from the filing. Research, not advice.

Date Person Side Shares Price Value Form 4
2026-10-21 Nonko Eugene Sell · S 1,940 $11.63 $22,571 Form 4
2026-10-20 Nonko Eugene Sell · S 1,940 $11.62 $22,539 Form 4
2026-10-19 Cramer Keith Sell · S 12,000 $11.39 $136,645 Form 4
2026-10-19 Nonko Eugene Sell · S 1,940 $11.39 $22,091 Form 4
2026-10-16 Yeh Kuanling Amy Sell · S 3,000 $11.77 $35,310 Form 4
2026-10-14 Nonko Eugene Sell · S · 10b5-1 1,067 $10.41 $11,105 Form 4
2026-10-13 Nonko Eugene Sell · S · 10b5-1 1,067 $10.12 $10,800 Form 4
2026-10-12 Nonko Eugene Sell · S · 10b5-1 1,067 $10.14 $10,824 Form 4
2026-10-09 Yi Steven Sell · S · 10b5-1 2,033 $11.01 $22,377 Form 4
2026-10-08 Yi Steven Sell · S · 10b5-1 24,000 $10.04 $240,943 Form 4
2026-09-25 Yeh Kuanling Amy Sell · S · 10b5-1 3,000 $9.40 $28,200 Form 4
2026-09-22 Nonko Eugene Sell · S · 10b5-1 1,067 $10.79 $11,510 Form 4
2026-09-21 Nonko Eugene Sell · S · 10b5-1 1,067 $10.54 $11,242 Form 4
2026-09-16 Nonko Eugene Sell · S · 10b5-1 1,940 $11.25 $21,827 Form 4
2026-09-15 Cramer Keith Sell · S · 10b5-1 13,000 $11.49 $149,422 Form 4
2026-09-15 Nonko Eugene Sell · S · 10b5-1 1,940 $11.48 $22,272 Form 4
2026-09-14 Nonko Eugene Sell · S · 10b5-1 2,667 $12.03 $32,095 Form 4
2026-09-10 Nonko Eugene Sell · S · 10b5-1 1,940 $11.52 $22,345 Form 4
2026-09-09 Nonko Eugene Sell · S · 10b5-1 1,940 $11.65 $22,602 Form 4
2026-09-08 Nonko Eugene Sell · S · 10b5-1 1,940 $11.70 $22,697 Form 4
2026-09-04 Yeh Kuanling Amy Sell · S · 10b5-1 3,000 $12.00 $36,000 Form 4
2026-09-02 Nonko Eugene Sell · S · 10b5-1 2,667 $12.22 $32,581 Form 4
2026-09-01 Nonko Eugene Sell · S · 10b5-1 2,667 $12.45 $33,216 Form 4
2026-09-01 Yi Steven Sell · S · 10b5-1 48,000 $12.38 $594,365 Form 4
2026-08-31 Nonko Eugene Sell · S · 10b5-1 2,667 $12.59 $33,566 Form 4
2026-08-26 Nonko Eugene Sell · S · 10b5-1 2,667 $12.56 $33,487 Form 4
2026-08-25 Nonko Eugene Sell · S · 10b5-1 3,282 $12.89 $42,316 Form 4
2026-08-24 Nonko Eugene Sell · S · 10b5-1 3,282 $12.99 $42,645 Form 4
2026-08-19 Nonko Eugene Sell · S · 10b5-1 3,282 $13.20 $43,321 Form 4
2026-08-18 Nonko Eugene Sell · S · 10b5-1 3,282 $12.90 $42,345 Form 4
2026-08-17 Nonko Eugene Sell · S · 10b5-1 3,282 $12.82 $42,077 Form 4
2026-08-17 Cramer Keith Sell · S · 10b5-1 13,000 $12.76 $165,924 Form 4
2026-08-14 Yeh Kuanling Amy Sell · S · 10b5-1 12,000 $13.55 $162,617 Form 4
2026-08-12 Nonko Eugene Sell · S · 10b5-1 3,282 $12.89 $42,289 Form 4
2026-08-11 Nonko Eugene Sell · S · 10b5-1 3,282 $13.36 $43,835 Form 4
2026-08-10 Nonko Eugene Sell · S · 10b5-1 3,282 $13.30 $43,666 Form 4
2026-08-05 Nonko Eugene Sell · S · 10b5-1 2,667 $12.36 $32,974 Form 4
2026-08-04 Nonko Eugene Sell · S · 10b5-1 2,667 $12.50 $33,346 Form 4
2026-08-03 Nonko Eugene Sell · S · 10b5-1 3,282 $12.54 $41,157 Form 4
2026-08-03 Yi Steven Sell · S · 10b5-1 72,000 $12.64 $909,994 Form 4
2026-07-29 Nonko Eugene Sell · S · 10b5-1 4,952 $14.05 $69,571 Form 4
2026-07-28 Nonko Eugene Sell · S · 10b5-1 6,622 $13.86 $91,776 Form 4
2026-07-27 Nonko Eugene Sell · S · 10b5-1 3,282 $13.28 $43,572 Form 4

Sales marked 10b5-1 are scheduled in advance and don't count toward the Quorum score. Les ventes marquées 10b5-1 sont planifiées à l'avance et ne pèsent pas dans le score Quorum.

Congressional trades

STOCK Act disclosures (90-day window)

Amounts are STOCK Act brackets as disclosed. Quorum does not turn a bracket into an exact price or a midpoint.

No STOCK Act disclosures for this company in this window.

Signal

Neutral signalScored 2026-10-26 Drivers: trend, fundamentals. Moteurs : tendance, fondamentaux.

MAX presents a genuine 2025 turnaround story with improving cash flow and reduced leverage, but structural risks — extremely high debt-to-equity, tight current ratio, and negative EBITDA margin despite positive net…

The first sentence of the analysis written for MAX on 2026-10-26 - a real excerpt, not a sample. The rest of it, the 0-100 score and the rating it produced are part of Plus. See plans.

Neutral signal Drivers: trend, fundamentals. Moteurs : tendance, fondamentaux.

Factor checklist — research, not advice

A check leans with a bullish reading. A cross leans against it. A dash is unavailable or mixed.

  • Insider Pulls against a bullish reading. Selling cluster — sale value, no purchase value
  • Narrative Unavailable or mixed. Stored narrative reading is in the neutral band
  • Congress Unavailable or mixed. No purchase disclosures in the stored window
  • Timing Pulls against a bullish reading. Close is more than 0.5 ATR under stored support
  • Financial indicators Unavailable or mixed. Current ratio 1.18 · operating margin 7.0%

Suggested stop 11.42, nearest stored support minus 0.5 ATR(3.9% under the last close). Reward/risk to the next stored resistance is 0.70. Wait — that reward/risk is under 2. Research, not advice. Not an order.

Recent news

Market snapshot

Financial ratios

MetricTrend2025-12-312024-12-312023-12-312022-12-312021-12-31
Gross Profit Margin14.8%16.6%17.2%15.3%15.7%
Ebit Margin-9.0%6.2%-9.2%8.6%-0.3%
Ebitda Margin-8.7%7.0%-7.3%10.0%0.3%
Operating Profit Margin7.0%4.9%-10.3%-7.7%0.3%
Pretax Profit Margin-10.0%2.7%-14.7%6.6%-1.5%
Continuous Operations Profit Margin2.4%2.6%-14.6%-15.8%-1.3%
Net Profit Margin2.3%1.9%-10.4%-12.6%-0.8%
Bottom Line Profit Margin2.3%1.9%-10.4%-12.6%-0.8%
Current Ratio1.1811.4280.9351.0461.628
Quick Ratio1.1811.4280.9351.0461.628
Solvency Ratio0.0700.076-0.133-0.201-0.005
Cash Ratio0.3170.3250.2170.1890.600
Price To Earnings Ratio28.15236.419-12.528-7.263-110.286
Price To Earnings Growth Ratio0.582-0.2700.358-0.0080.000
Forward Price To Earnings Growth Ratio0.582-0.2700.358-0.0080.000
Price To Earnings Diluted Ratio33.20536.419-12.528-7.263-81.263
Price To Earnings Diluted Growth Ratio1.287-0.2700.358-0.012-2.275
Price To Book Ratio175.088251.834-49.192-26.096-101.129
Price To Sales Ratio0.6540.6931.3050.9090.680
Price To Free Cash Flow Ratio11.16113.12825.12114.81215.680
Price To Operating Cash Flow Ratio11.10313.05525.03014.76115.324
Debt To Assets Ratio0.4040.6191.1321.0950.658
Debt To Equity Ratio37.30968.312-16.932-11.648-43.989
Debt To Capital Ratio0.9740.9861.0631.0941.023
Long Term Debt To Capital Ratio0.9690.9851.0681.1011.025
Financial Leverage Ratio92.267110.365-14.953-10.635-66.821
Working Capital Turnover Ratio26.61633.382-479.19616.27417.622
Operating Cash Flow Ratio0.4440.3450.2540.3680.340
Operating Cash Flow Sales Ratio0.0590.0530.0520.0620.044
Free Cash Flow Operating Cash Flow Ratio0.9950.9940.9960.9970.977
Debt Service Coverage Ratio1.2132.548-1.026-3.1670.164
Interest Coverage Ratio6.9572.977-2.607-3.8280.274
Short Term Operating Cash Flow Coverage Ratio2.8815.1841.7073.2243.278
Operating Cash Flow Coverage Ratio0.4230.2820.1160.1520.150
Capital Expenditure Coverage Ratio192.935180.598277.137288.51044.032
Dividend Paid And Capex Coverage Ratio192.93531.0796.92112.66828.969
Dividend Payout Ratio0.0000.073-0.071-0.037-0.064
Enterprise Value Multiple-8.66411.869-23.40012.848348.474

Sparkline shows each ratio oldest → newest (left → right).

How the latest year compares

For each ratio: its most recent value, the change versus one year earlier, and versus its 5-year average. ▲ higher ▼ lower

MetricCurrentvs 1Y agovs 5Y avg
Gross Profit Margin 14.8% ▼-1.8% ▼-1.1%
Ebit Margin -9.0% ▼-15.2% ▼-8.3%
Ebitda Margin -8.7% ▼-15.7% ▼-8.9%
Operating Profit Margin 7.0% ▲2.1% ▲8.2%
Pretax Profit Margin -10.0% ▼-12.7% ▼-6.6%
Continuous Operations Profit Margin 2.4% ▼-0.1% ▲7.7%
Net Profit Margin 2.3% ▲0.4% ▲6.2%
Bottom Line Profit Margin 2.3% ▲0.4% ▲6.2%
Current Ratio 1.181 ▼-0.247 ▼-0.063
Quick Ratio 1.181 ▼-0.247 ▼-0.063
Solvency Ratio 0.070 ▼-0.006 ▲0.109
Cash Ratio 0.318 ▼-0.008 ▼-0.012
Price To Earnings Ratio 28.152 ▼-8.267 ▲41.253
Price To Earnings Growth Ratio 0.582 ▲0.852 ▲0.450
Forward Price To Earnings Growth Ratio 0.582 ▲0.852 ▲0.450
Price To Earnings Diluted Ratio 33.205 ▼-3.214 ▲39.491
Price To Earnings Diluted Growth Ratio 1.287 ▲1.557 ▲1.469
Price To Book Ratio 175.088 ▼-76.747 ▲124.987
Price To Sales Ratio 0.654 ▼-0.038 ▼-0.194
Price To Free Cash Flow Ratio 11.161 ▼-1.966 ▼-4.819
Price To Operating Cash Flow Ratio 11.104 ▼-1.952 ▼-4.751
Debt To Assets Ratio 0.404 ▼-0.215 ▼-0.378
Debt To Equity Ratio 37.309 ▼-31.003 ▲30.698
Debt To Capital Ratio 0.974 ▼-0.012 ▼-0.054
Long Term Debt To Capital Ratio 0.970 ▼-0.015 ▼-0.060
Financial Leverage Ratio 92.267 ▼-18.098 ▲70.222
Working Capital Turnover Ratio 26.616 ▼-6.766 ▲103.676
Operating Cash Flow Ratio 0.444 ▲0.099 ▲0.094
Operating Cash Flow Sales Ratio 0.059 ▲0.006 ▲0.005
Free Cash Flow Operating Cash Flow Ratio 0.995 ▲0.000 ▲0.003
Debt Service Coverage Ratio 1.213 ▼-1.335 ▲1.267
Interest Coverage Ratio 6.957 ▲3.980 ▲6.202
Short Term Operating Cash Flow Coverage Ratio 2.881 ▼-2.303 ▼-0.374
Operating Cash Flow Coverage Ratio 0.423 ▲0.140 ▲0.198
Capital Expenditure Coverage Ratio 192.935 ▲12.337 ▼-3.707
Dividend Paid And Capex Coverage Ratio 192.935 ▲161.857 ▲138.421
Dividend Payout Ratio 0.000 ▼-0.073 ▲0.020
Enterprise Value Multiple -8.665 ▼-20.533 ▼-76.890

Key metrics

MetricTrend20252024202320222021
Market cap$728.4M$598.9M$506.4M$417.4M$438.6M
Enterprise value$836.7M$718.0M$663.4M$589.1M$578.8M
EV / Sales0.75x0.83x1.71x1.28x0.90x
EV / Op. cash flow12.76x15.65x32.79x20.84x20.22x
EV / Free cash flow12.82x15.74x32.91x20.91x20.69x
EV / EBITDA-8.66x11.87x-23.40x12.85x348.47x
Net debt / EBITDA-1.12x1.97x-5.54x3.75x84.42x
Current ratio1.18x1.43x0.94x1.05x1.63x
Income quality2.45x2.07x-0.36x-0.39x-3.38x
Graham number$1$1———
Graham net-net-$5-$3-$4-$5-$9
Tax burden-23.1%70.8%70.9%-189.3%55.4%
Interest burden111.3%43.7%160.1%76.7%562.8%
Working capital$26.7M$57.0M-$5.1M$3.5M$52.9M
Invested capital$78.1M$124.7M$68.6M$87.0M$87.4M
Return on assets6.7%6.3%-26.3%-33.9%-1.8%
Operating ROA24.2%20.5%-24.6%-15.4%0.9%
Return on tangible assets7.7%8.5%-50.4%-64.5%-2.0%
Return on equity615.9%699.3%392.7%360.6%121.6%
Return on invested capital-7.3%29.1%-46.0%81.9%0.9%
Return on capital employed33.1%33.0%-53.8%-38.0%1.0%
Earnings yield3.5%2.8%-8.0%-13.8%-1.2%
Free cash flow yield9.0%7.6%4.0%6.8%6.4%
Capex / Op. cash flow0.5%0.6%0.4%0.3%2.3%
Capex / Depreciation10.5%3.8%1.0%1.6%19.4%
Capex / Sales0.0%0.0%0.0%0.0%0.1%
SG&A / Sales9.9%8.1%21.6%18.4%13.0%
R&D / Sales1.9%2.3%4.8%4.6%2.4%
Stock comp / Sales2.7%3.9%13.7%12.7%7.1%
Intangibles / Total assets13.4%25.8%47.9%47.4%10.7%
Days sales outstanding40d60d51d48d43d
Days payables outstanding35d53d64d51d41d
Operating cycle40d60d51d48d43d
Cash conversion cycle5d7d-13d-3d2d

Change by theme

Grouped by what each metric measures. Each figure is the change over the period shown — ▲ up ▼ down versus then.

Change over 1 year

Valuation
Market cap ▲+21.6%EV / Sales ▼-9.5%EV / EBITDA ▼-173.0%EV / Op. cash flow ▼-2.898Earnings yield ▲+0.007Graham number ▲+0.308
Profitability
Return on equity ▼-0.833Return on assets ▲+0.003Return on invested capital ▼-0.363Return on capital employed ▲+0.001Operating ROA ▲+0.037Income quality ▲+0.377Tax burden ▼-0.938
Efficiency
Days sales outstanding ▼-20.012Days payables outstanding ▼-18.286Operating cycle ▼-20.012Cash conversion cycle ▼-1.726Capex / Sales +0.000R&D / Sales ▼-0.004
Balance-sheet strength
Current ratio ▼-0.247Net debt / EBITDA ▼-3.092Working capital ▼-30230000.000Invested capital ▼-46625000.000Intangibles / Total assets ▼-0.124

Change over 5 years

Valuation
Market cap ▲+66.1%EV / Sales ▼-16.2%EV / EBITDA ▼-102.5%EV / Op. cash flow ▼-7.469Earnings yield ▲+0.047
Profitability
Return on equity ▲+4.943Return on assets ▲+0.085Return on invested capital ▼-0.082Return on capital employed ▲+0.321Operating ROA ▲+0.233Income quality ▲+5.828Tax burden ▼-0.785
Efficiency
Days sales outstanding ▼-2.721Days payables outstanding ▼-6.319Operating cycle ▼-2.721Cash conversion cycle ▲+3.598Capex / Sales ▼-0.001R&D / Sales ▼-0.004
Balance-sheet strength
Current ratio ▼-0.447Net debt / EBITDA ▼-85.538Working capital ▼-26165000.000Invested capital ▼-9319000.000Intangibles / Total assets ▲+0.027

Employee count

Peer market caps