HOG
Bullish signalScored 2026-10-20 Drivers: Congress, trend, fundamentals. Moteurs : Congrès, tendance, fondamentaux.
Research, not advice.
À propos
Harley-Davidson, Inc.
- Nom
- Harley-Davidson, Inc.
- Secteur
- Consumer Cyclical
- Industrie
- Auto - Manufacturers
- Bourse
- NYSE
- Capitalisation
- $3.0B
- Employés
- 5,500
- PDG
- Arthur Francis Starrs
- Site web
- https://www.harley-davidson.com
- Marché
- ANFASOCARGGTXLCIIMHO
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Price (1 year)
Live chart from TradingView — independent market data, as price context around the filings, not the Quorum score. EMA 50/200 and Bollinger load by default. When the exchange is known it is sent as EXCHANGE:SYMBOL; otherwise TradingView resolves the ticker best-effort.
ACHAT TOTAL: 50 000 titres (~1 241 641,00 $ US)
- Insiders
- Starrs ArtieNOVA DANIEL J
- Total bought
-
$1,241,641
Avg buy (VWAP, 90d window) $25.03 vs last close $28.96 (+15.7%)
- Total sold
-
$119,423
Avg sell (VWAP, 90d window) $25.59 vs last close $28.96 (+13.2%)
Total sold sums Form 4 code S in this window. Codes F, M, A and G are left out.
$119,423 of that total is under a Rule 10b5-1 plan. It is shown here and left out of the score.
- Last activity
- 2026-08-10
- Liquidity
- Liquid $58,840,378/day · 20d vol
- Last synced
-
2026-10-23 21:10:35
Sign in to request a sync of this company's price history and timing levels.
Insider holdings as a share of total assets aren't available for this company.
Avg buy and avg sell are volume-weighted prices (sum of shares × price, divided by shares) for Form 4 rows in this 90-day window that report both figures. A comparison with last close is market context for that average, not advice.
Recent Form 4
Filings in the 90-day window for this company. Value is shares × price from the filing. Research, not advice.
| Date | Person | Side | Shares | Price | Value | Form 4 |
|---|---|---|---|---|---|---|
| 2026-10-01 | Root Jonathan R | Sell · S · 10b5-1 | 1,559 | $24.43 | $38,086 | Form 4 |
| 2026-09-01 | Root Jonathan R | Sell · S · 10b5-1 | 1,554 | $27.46 | $42,673 | Form 4 |
| 2026-08-11 | Littleton Gayle | Buy · P | 7,500 | $26.38 | $197,850 | Form 4 |
| 2026-08-10 | Starrs Artie | Buy · P | 10,000 | $25.89 | $258,941 | Form 4 |
| 2026-08-03 | Root Jonathan R | Sell · S · 10b5-1 | 1,554 | $24.88 | $38,664 | Form 4 |
| 2026-07-31 | NOVA DANIEL J | Buy · P | 40,000 | $24.57 | $982,700 | Form 4 |
Sales marked 10b5-1 are scheduled in advance and don't count toward the Quorum score. Les ventes marquées 10b5-1 sont planifiées à l'avance et ne pèsent pas dans le score Quorum.
Congressional trades
STOCK Act disclosures (90-day window)
Amounts are STOCK Act brackets as disclosed. Quorum does not turn a bracket into an exact price or a midpoint.
No STOCK Act disclosures for this company in this window.
Recent trades
| Date | Representative | Type | Amount |
|---|---|---|---|
| 2026-04-07 | Tim Moore | Sale (Full) | $50,001 - $100,000 |
| 2026-03-12 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2026-01-23 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-12-18 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-12-09 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-11-28 | Tim Moore | Sale (Full) | $15,001 - $50,000 |
| 2025-11-21 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-07-30 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-05-14 | Tim Moore | Sale (Full) | $50,001 - $100,000 |
| 2025-05-01 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-04-07 | Jefferson Shreve | Sale (Full) | $15,001 - $50,000 |
| 2025-04-04 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-03-31 | Jefferson Shreve | Purchase | $15,001 - $50,000 |
| 2025-03-25 | Tim Moore | Sale (Full) | $15,001 - $50,000 |
| 2025-03-14 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-03-10 | Tim Moore | Sale (Full) | $100,001 - $250,000 |
| 2025-03-07 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-03-06 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-03-04 | Tim Moore | Purchase | $50,001 - $100,000 |
| 2025-02-24 | Jefferson Shreve | Sale (Full) | $15,001 - $50,000 |
| 2025-02-12 | Tim Moore | Purchase | $50,001 - $100,000 |
| 2025-02-12 | Tim Moore | Sale (Full) | $50,001 - $100,000 |
| 2025-02-10 | Tim Moore | Sale (Full) | $100,001 - $250,000 |
| 2025-02-06 | Tim Moore | Purchase | $100,001 - $250,000 |
| 2025-02-05 | Tim Moore | Sale (Full) | $100,001 - $250,000 |
| 2025-02-04 | Tim Moore | Purchase | $50,001 - $100,000 |
| 2025-01-30 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-01-29 | Tim Moore | Purchase | $50,001 - $100,000 |
| 2025-01-24 | Tim Moore | Sale (Full) | $15,001 - $50,000 |
| 2025-01-24 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-01-16 | Tim Moore | Sale (Full) | $100,001 - $250,000 |
| 2025-01-13 | Tim Moore | Purchase | $50,001 - $100,000 |
| 2025-01-09 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-01-07 | Tim Moore | Sale (Full) | $250,001 - $500,000 |
| 2025-01-03 | Tim Moore | Purchase | $50,001 - $100,000 |
| 2023-03-14 | Ro Khanna | Sale | $1,001 - $15,000 |
| 2022-11-03 | Ro Khanna | Purchase | $1,001 - $15,000 |
| 2020-04-29 | Gilbert Cisneros | Sale (Full) | $1,001 - $15,000 |
| 2020-03-18 | Gilbert Cisneros | Purchase | $1,001 - $15,000 |
Signal
Bullish signalScored 2026-10-20 Drivers: Congress, trend, fundamentals. Moteurs : Congrès, tendance, fondamentaux.
HOG presents a mixed profile: a strong liquidity position (current ratio 2.10, leverage reduction) and a meaningful insider cluster buy (~$1.24M, zero sells) supported by a Citi upgrade citing improving retail sales…
The first sentence of the analysis written for HOG on 2026-10-20 - a real excerpt, not a sample. The rest of it, the 0-100 score and the rating it produced are part of Plus. See plans.
Factor checklist — research, not advice
A check leans with a bullish reading. A cross leans against it. A dash is unavailable or mixed.
- Insider Supports a bullish reading. Open-market purchases outweigh sales
- Narrative Unavailable or mixed. Stored narrative reading is in the neutral band
- Congress Unavailable or mixed. 2 purchase disclosures year to date, a thin reading
- Timing Supports a bullish reading. Interesting trend — weekly bias up
- Financial indicators Supports a bullish reading. Current ratio 2.10 · operating margin 8.6%
Suggested stop 24.81, nearest stored support minus 0.5 ATR(14.3% under the last close). Reward/risk to the next stored resistance is 0.42. Wait — that reward/risk is under 2. Research, not advice. Not an order.
Recent news
- 2026-10-15 A 26% Dividend Yield After a 30% Stock Drop? These 5 Stocks Deserve Scrutiny When a stock drops 30% and the yield jumps to 26%, most investors see opportunity. Five companies on this list suggest the yield itself is the warning sign.
- 2026-10-09 Harley-Davidson, Inc. To Report Third Quarter 2026 Results on October 29, 2026 Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, Oct. 9, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its third quarter 2026 financial results before market hours on Thursday, October 29, 2026.
- 2026-10-07 Wall Street Is Betting These 3 Beaten-Down Stocks Have More Room to Run The first trading week of October kicked off Monday, Oct. 5, with a wave of analyst ratings and price target updates. September is the final month of the third quarter, and many stock analysts like to reposition ahead of Q3 results, which will begin trickling out over the upcoming weeks.
- 2026-10-05 Harley-Davidson Stock Jumps as Citi Bets on a Turnaround Citi upgraded Harley-Davidson to Buy, citing improving retail sales and dealer sentiment, with the returning Sportster offering another potential boost.
- 2026-10-05 Dow Futures Inch Higher as Investors Monitor Yields Stock futures are mixed this morning, struggling for direction ahead of this week''s FOMC minutes release
- 2026-10-05 Here Are Monday’s Top Wall Street Analyst Research Calls: Align Technology, AutoNation, Estee Lauder, Harley-Davidson, HubSpot, Microsoft, Mosaic, Ryder System, Wells Fargo & Company, and More Wall Street kicked off the first full week of Q4 2026 with a flurry of bold analyst moves, including a sweeping Microsoft upgrade and a brutal Align Technology target slash. Find out which names got upgraded, downgraded, or freshly initiated before the opening bell.
- 2026-09-21 How Harley-Davidson, an American Icon, Became a Tariff Punching Bag The U.S. motorcycle maker''s politically sensitive profile keeps it on the tariff payback list.
- 2026-09-18 WINTON GROUP Ltd Decreases Stake in Harley-Davidson, Inc. $HOG WINTON GROUP Ltd cut its position in shares of Harley-Davidson, Inc. (NYSE: HOG) by 84.2% in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 13,201 shares of the company''s stock after selling 70,353 shares during the period. WINTON GROUP Ltd''s
- 2026-09-16 Harley-Davidson Data Breach: Milwaukee Law Firm Investigates Claims for Possible Damages Suffered by Current and Former Employees MILWAUKEE, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Milwaukee law firm Ademi LLP is investigating potential data privacy claims arising from a data breach involving Harley-Davidson. We are investigating whether Harley-Davidson maintained reasonable safeguards to protect personal information.
- 2026-09-16 HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION HARLEY-DAVIDSONÂ AND REALTREEÂ DROP SECOND LIMITED-EDITION COLLABORATIONPR NewswireMILWAUKEE, Sept. 16, 2026Two heritage brands release the next chapter of th
Market snapshot
Financial ratios
| Metric | Trend | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|---|
| Gross Profit Margin | 30.2% | 34.9% | 37.4% | 37.1% | 35.6% | |
| Ebit Margin | 11.0% | 10.6% | 15.4% | 16.7% | 15.9% | |
| Ebitda Margin | 14.9% | 13.7% | 18.1% | 19.4% | 19.0% | |
| Operating Profit Margin | 8.6% | 8.0% | 13.3% | 15.8% | 15.4% | |
| Pretax Profit Margin | 10.3% | 10.0% | 14.9% | 16.2% | 15.4% | |
| Continuous Operations Profit Margin | 7.4% | 8.6% | 11.9% | 12.8% | 12.2% | |
| Net Profit Margin | 7.6% | 8.8% | 12.1% | 12.9% | 12.2% | |
| Bottom Line Profit Margin | 7.6% | 8.8% | 12.1% | 12.9% | 12.2% | |
| Current Ratio | 2.101 | 1.405 | 1.526 | 1.344 | 1.361 | |
| Quick Ratio | 1.826 | 1.195 | 1.251 | 1.075 | 1.148 | |
| Solvency Ratio | 0.105 | 0.071 | 0.097 | 0.104 | 0.096 | |
| Cash Ratio | 1.163 | 0.447 | 0.453 | 0.406 | 0.561 | |
| Price To Earnings Ratio | 7.266 | 8.708 | 7.427 | 8.303 | 8.910 | |
| Price To Earnings Growth Ratio | -0.393 | -0.288 | -7.442 | 0.450 | 0.000 | |
| Forward Price To Earnings Growth Ratio | -0.393 | -0.288 | -7.442 | 0.450 | 0.000 | |
| Price To Earnings Diluted Ratio | 7.371 | 8.759 | 7.565 | 8.387 | 8.995 | |
| Price To Earnings Diluted Growth Ratio | -0.384 | -0.298 | -4.169 | 0.456 | 0.000 | |
| Price To Book Ratio | 0.783 | 1.251 | 1.613 | 2.121 | 2.270 | |
| Price To Sales Ratio | 0.550 | 0.764 | 0.899 | 1.070 | 1.086 | |
| Price To Free Cash Flow Ratio | 5.925 | 4.567 | 9.581 | 15.518 | 6.773 | |
| Price To Operating Cash Flow Ratio | 4.324 | 3.723 | 6.948 | 11.227 | 5.939 | |
| Debt To Assets Ratio | 0.380 | 0.591 | 0.593 | 0.605 | 0.628 | |
| Debt To Equity Ratio | 0.972 | 2.219 | 2.212 | 2.395 | 2.717 | |
| Debt To Capital Ratio | 0.493 | 0.689 | 0.689 | 0.705 | 0.731 | |
| Long Term Debt To Capital Ratio | 0.344 | 0.585 | 0.605 | 0.606 | 0.643 | |
| Financial Leverage Ratio | 2.561 | 3.753 | 3.732 | 3.958 | 4.328 | |
| Working Capital Turnover Ratio | 2.048 | 3.223 | 3.896 | 4.749 | 3.476 | |
| Operating Cash Flow Ratio | 0.214 | 0.299 | 0.223 | 0.155 | 0.292 | |
| Operating Cash Flow Sales Ratio | 0.127 | 0.205 | 0.129 | 0.095 | 0.183 | |
| Free Cash Flow Operating Cash Flow Ratio | 0.730 | 0.815 | 0.725 | 0.723 | 0.877 | |
| Debt Service Coverage Ratio | 0.396 | 0.252 | 0.408 | 0.371 | 0.364 | |
| Interest Coverage Ratio | 11.561 | 13.550 | 25.306 | 29.111 | 26.587 | |
| Short Term Operating Cash Flow Coverage Ratio | 0.432 | 0.427 | 0.354 | 0.223 | 0.425 | |
| Operating Cash Flow Coverage Ratio | 0.186 | 0.151 | 0.105 | 0.079 | 0.141 | |
| Capital Expenditure Coverage Ratio | 3.702 | 5.412 | 3.640 | 3.616 | 8.119 | |
| Dividend Paid And Capex Coverage Ratio | 2.370 | 3.697 | 2.486 | 2.240 | 4.589 | |
| Dividend Payout Ratio | 0.255 | 0.200 | 0.136 | 0.126 | 0.142 | |
| Enterprise Value Multiple | 3.645 | 13.263 | 10.331 | 10.480 | 10.692 |
Sparkline shows each ratio oldest → newest (left → right).
How the latest year compares
For each ratio: its most recent value, the change versus one year earlier, and versus its 5-year average. ▲ higher ▼ lower
| Metric | Current | vs 1Y ago | vs 5Y avg |
|---|---|---|---|
| Gross Profit Margin | 30.2% | ▼-4.6% | ▼-4.8% |
| Ebit Margin | 11.0% | ▲0.4% | ▼-2.9% |
| Ebitda Margin | 14.9% | ▲1.2% | ▼-2.1% |
| Operating Profit Margin | 8.6% | ▲0.6% | ▼-3.6% |
| Pretax Profit Margin | 10.3% | ▲0.3% | ▼-3.1% |
| Continuous Operations Profit Margin | 7.4% | ▼-1.2% | ▼-3.2% |
| Net Profit Margin | 7.6% | ▼-1.2% | ▼-3.1% |
| Bottom Line Profit Margin | 7.6% | ▼-1.2% | ▼-3.1% |
| Current Ratio | 2.101 | ▲0.697 | ▲0.554 |
| Quick Ratio | 1.827 | ▲0.632 | ▲0.527 |
| Solvency Ratio | 0.105 | ▲0.034 | ▲0.010 |
| Cash Ratio | 1.163 | ▲0.716 | ▲0.557 |
| Price To Earnings Ratio | 7.266 | ▼-1.442 | ▼-0.857 |
| Price To Earnings Growth Ratio | -0.393 | ▼-0.105 | ▲1.142 |
| Forward Price To Earnings Growth Ratio | -0.393 | ▼-0.105 | ▲1.142 |
| Price To Earnings Diluted Ratio | 7.370 | ▼-1.388 | ▼-0.845 |
| Price To Earnings Diluted Growth Ratio | -0.384 | ▼-0.086 | ▲0.495 |
| Price To Book Ratio | 0.783 | ▼-0.468 | ▼-0.824 |
| Price To Sales Ratio | 0.550 | ▼-0.214 | ▼-0.324 |
| Price To Free Cash Flow Ratio | 5.925 | ▲1.358 | ▼-2.548 |
| Price To Operating Cash Flow Ratio | 4.324 | ▲0.602 | ▼-2.108 |
| Debt To Assets Ratio | 0.380 | ▼-0.212 | ▼-0.180 |
| Debt To Equity Ratio | 0.972 | ▼-1.247 | ▼-1.131 |
| Debt To Capital Ratio | 0.493 | ▼-0.196 | ▼-0.169 |
| Long Term Debt To Capital Ratio | 0.344 | ▼-0.241 | ▼-0.212 |
| Financial Leverage Ratio | 2.562 | ▼-1.191 | ▼-1.105 |
| Working Capital Turnover Ratio | 2.048 | ▼-1.175 | ▼-1.430 |
| Operating Cash Flow Ratio | 0.214 | ▼-0.085 | ▼-0.023 |
| Operating Cash Flow Sales Ratio | 0.127 | ▼-0.078 | ▼-0.021 |
| Free Cash Flow Operating Cash Flow Ratio | 0.730 | ▼-0.085 | ▼-0.044 |
| Debt Service Coverage Ratio | 0.396 | ▲0.144 | ▲0.038 |
| Interest Coverage Ratio | 11.561 | ▼-1.989 | ▼-9.662 |
| Short Term Operating Cash Flow Coverage Ratio | 0.432 | ▲0.005 | ▲0.060 |
| Operating Cash Flow Coverage Ratio | 0.186 | ▲0.035 | ▲0.054 |
| Capital Expenditure Coverage Ratio | 3.702 | ▼-1.710 | ▼-1.196 |
| Dividend Paid And Capex Coverage Ratio | 2.370 | ▼-1.327 | ▼-0.706 |
| Dividend Payout Ratio | 0.255 | ▲0.055 | ▲0.083 |
| Enterprise Value Multiple | 3.645 | ▼-9.618 | ▼-6.037 |
Key metrics
| Metric | Trend | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|---|
| Market cap | $2.46B | $3.96B | $5.25B | $6.16B | $5.79B | |
| Enterprise value | $2.42B | $9.40B | $10.91B | $11.68B | $10.86B | |
| EV / Sales | 0.54x | 1.81x | 1.87x | 2.03x | 2.03x | |
| EV / Op. cash flow | 4.26x | 8.83x | 14.45x | 21.30x | 11.13x | |
| EV / Free cash flow | 5.83x | 10.84x | 19.92x | 29.43x | 12.69x | |
| EV / EBITDA | 3.65x | 13.26x | 10.33x | 10.48x | 10.69x | |
| Net debt / EBITDA | -0.06x | 7.67x | 5.36x | 4.96x | 4.99x | |
| Current ratio | 2.10x | 1.41x | 1.53x | 1.34x | 1.36x | |
| Income quality | 1.68x | 2.39x | 1.07x | 0.74x | 1.50x | |
| Graham number | $41 | $43 | $51 | $47 | $40 | |
| Graham net-net | -$11 | -$39 | -$36 | -$35 | -$33 | |
| Tax burden | 73.8% | 88.1% | 81.5% | 79.6% | 79.3% | |
| Interest burden | 93.2% | 94.4% | 96.6% | 96.8% | 96.4% | |
| Working capital | $2.93B | $1.44B | $1.78B | $1.22B | $1.21B | |
| Invested capital | $3.82B | $2.33B | $2.65B | $2.02B | $2.01B | |
| Return on assets | 4.2% | 3.8% | 5.8% | 6.5% | 5.9% | |
| Operating ROA | 3.9% | 3.5% | 6.6% | 8.1% | 7.1% | |
| Return on tangible assets | 4.2% | 3.9% | 5.9% | 6.5% | 5.9% | |
| Return on equity | 10.8% | 14.4% | 21.7% | 25.5% | 25.5% | |
| Return on invested capital | 4.1% | 3.3% | 5.7% | 6.9% | 6.5% | |
| Return on capital employed | 7.2% | 5.0% | 8.9% | 11.4% | 10.7% | |
| Earnings yield | 13.8% | 11.5% | 13.5% | 12.0% | 11.2% | |
| Free cash flow yield | 16.9% | 21.9% | 10.4% | 6.4% | 14.8% | |
| Capex / Op. cash flow | 27.0% | 18.5% | 27.5% | 27.7% | 12.3% | |
| Capex / Depreciation | 89.2% | 122.3% | 131.2% | 99.8% | 72.8% | |
| Capex / Sales | 3.4% | 3.8% | 3.6% | 2.6% | 2.3% | |
| SG&A / Sales | 20.0% | 22.1% | 20.1% | 18.8% | 19.7% | |
| R&D / Sales | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | |
| Stock comp / Sales | 0.0% | 0.9% | 1.4% | 0.9% | 0.8% | |
| Intangibles / Total assets | 0.8% | 0.6% | 0.6% | 0.6% | 0.6% | |
| Days sales outstanding | 18d | 159d | 149d | 129d | 113d | |
| Days payables outstanding | 46d | 32d | 35d | 38d | 40d | |
| Operating cycle | 104d | 240d | 242d | 225d | 188d | |
| Cash conversion cycle | 58d | 208d | 207d | 187d | 149d |
Change by theme
Grouped by what each metric measures. Each figure is the change over the period shown — ▲ up ▼ down versus then.
Change over 1 year
Change over 5 years