HNST
VENTE TOTALE: 182 188 titres (~926 358,66 $ US)
- Insiders
- Vernon Carla, Turner Andrea
- Total bought
- —
- Total sold
- $926,359
- Last activity
- 2026-08-20
- Last synced
-
2026-08-26 03:23:35
Insider holdings as a share of total assets aren't available for this company.
Price (1 year)
Live chart from TradingView - pulls its own market data, independent of this site's database. Symbol resolution is best-effort (defaults to NASDAQ) since we don't store the exchange prefix.
Market snapshot
Signal
Bearish signal Scored 2026-08-26
HNST presents a deeply unfavorable risk/reward profile: despite solid liquidity (score 85), the fundamentals are structurally weak (score 35) with chronic negative margins and no credible path to profitability.
The first sentence of the analysis written for HNST on 2026-08-26 - a real excerpt, not a sample. The rest of it, the 0-100 score and the rating it produced are part of Plus. See plans.
Financial ratios
| Metric | Trend | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|---|
| Gross Profit Margin | 33.3% | 38.2% | 29.2% | 29.4% | 34.3% | |
| Ebit Margin | -3.4% | -1.6% | -11.3% | -15.6% | -11.6% | |
| Ebitda Margin | -0.8% | 0.9% | -10.5% | -12.7% | -10.3% | |
| Operating Profit Margin | -5.0% | -1.7% | -11.3% | -15.9% | -11.6% | |
| Pretax Profit Margin | -4.2% | -1.6% | -11.4% | -15.6% | -12.1% | |
| Continuous Operations Profit Margin | -4.2% | -1.6% | -11.4% | -15.6% | -12.1% | |
| Net Profit Margin | -4.2% | -1.6% | -11.4% | -15.6% | -12.1% | |
| Bottom Line Profit Margin | -4.2% | -1.6% | -11.4% | -15.6% | -9.5% | |
| Current Ratio | 3.983 | 3.572 | 2.782 | 2.975 | 4.410 | |
| Quick Ratio | 2.557 | 2.148 | 1.486 | 1.156 | 2.849 | |
| Solvency Ratio | -0.110 | 0.043 | -0.465 | -0.425 | -0.369 | |
| Cash Ratio | 1.763 | 1.260 | 0.579 | 0.150 | 1.048 | |
| Price To Earnings Ratio | -18.429 | -113.421 | -7.857 | -5.679 | -14.981 | |
| Price To Earnings Growth Ratio | -0.143 | 1.327 | 0.379 | 3.067 | -0.063 | |
| Forward Price To Earnings Growth Ratio | -0.143 | 1.327 | 0.379 | 3.067 | -0.063 | |
| Price To Earnings Diluted Ratio | -18.429 | -113.421 | -7.857 | -5.679 | -14.981 | |
| Price To Earnings Diluted Growth Ratio | -0.143 | 1.327 | 0.379 | 3.067 | -0.063 | |
| Price To Book Ratio | 1.691 | 3.985 | 2.533 | 1.896 | 3.213 | |
| Price To Sales Ratio | 0.773 | 1.836 | 0.906 | 0.885 | 1.806 | |
| Price To Free Cash Flow Ratio | 21.080 | 687.139 | 17.818 | -3.563 | -14.995 | |
| Price To Operating Cash Flow Ratio | 18.975 | 450.810 | 16.117 | -3.639 | -15.081 | |
| Debt To Assets Ratio | 0.062 | 0.088 | 0.148 | 0.156 | 0.138 | |
| Debt To Equity Ratio | 0.082 | 0.125 | 0.242 | 0.256 | 0.210 | |
| Debt To Capital Ratio | 0.076 | 0.111 | 0.195 | 0.204 | 0.173 | |
| Long Term Debt To Capital Ratio | 0.028 | 0.000 | 0.000 | 0.000 | 0.000 | |
| Financial Leverage Ratio | 1.329 | 1.419 | 1.637 | 1.644 | 1.522 | |
| Working Capital Turnover Ratio | 2.430 | 2.966 | 3.039 | 2.157 | 2.238 | |
| Operating Cash Flow Ratio | 0.298 | 0.026 | 0.341 | -1.200 | -0.787 | |
| Operating Cash Flow Sales Ratio | 0.041 | 0.004 | 0.056 | -0.243 | -0.120 | |
| Free Cash Flow Operating Cash Flow Ratio | 0.900 | 0.656 | 0.905 | 1.021 | 1.006 | |
| Debt Service Coverage Ratio | -0.263 | 0.000 | -134.680 | 0.000 | -18.688 | |
| Interest Coverage Ratio | -6.197 | 0.000 | -144.643 | 0.000 | -20.995 | |
| Short Term Operating Cash Flow Coverage Ratio | 1.672 | 0.000 | 0.000 | 0.000 | 0.000 | |
| Operating Cash Flow Coverage Ratio | 1.083 | 0.071 | 0.648 | -2.032 | -1.017 | |
| Capital Expenditure Coverage Ratio | 10.014 | 2.908 | 10.472 | -47.171 | -173.427 | |
| Dividend Paid And Capex Coverage Ratio | 10.014 | 2.908 | 10.472 | -47.171 | -1.083 | |
| Dividend Payout Ratio | 0.000 | 0.000 | 0.000 | 0.000 | -0.905 | |
| Enterprise Value Multiple | -71.554 | 197.962 | -8.545 | -7.643 | -17.190 |
Sparkline shows each ratio oldest → newest (left → right).
How the latest year compares
For each ratio: its most recent value, the change versus one year earlier, and versus its 5-year average. ▲ higher ▼ lower
| Metric | Current | vs 1Y ago | vs 5Y avg |
|---|---|---|---|
| Gross Profit Margin | 33.3% | ▼-4.9% | ▲0.4% |
| Ebit Margin | -3.4% | ▼-1.8% | ▲5.3% |
| Ebitda Margin | -0.8% | ▼-1.7% | ▲5.9% |
| Operating Profit Margin | -5.0% | ▼-3.3% | ▲4.1% |
| Pretax Profit Margin | -4.2% | ▼-2.6% | ▲4.8% |
| Continuous Operations Profit Margin | -4.2% | ▼-2.6% | ▲4.8% |
| Net Profit Margin | -4.2% | ▼-2.6% | ▲4.8% |
| Bottom Line Profit Margin | -4.2% | ▼-2.6% | ▲4.2% |
| Current Ratio | 3.983 | ▲0.411 | ▲0.439 |
| Quick Ratio | 2.557 | ▲0.409 | ▲0.517 |
| Solvency Ratio | -0.110 | ▼-0.153 | ▲0.155 |
| Cash Ratio | 1.763 | ▲0.503 | ▲0.803 |
| Price To Earnings Ratio | -18.429 | ▲94.992 | ▲13.645 |
| Price To Earnings Growth Ratio | -0.143 | ▼-1.470 | ▼-1.056 |
| Forward Price To Earnings Growth Ratio | -0.143 | ▼-1.470 | ▼-1.056 |
| Price To Earnings Diluted Ratio | -18.429 | ▲94.992 | ▲13.645 |
| Price To Earnings Diluted Growth Ratio | -0.143 | ▼-1.470 | ▼-1.056 |
| Price To Book Ratio | 1.691 | ▼-2.294 | ▼-0.973 |
| Price To Sales Ratio | 0.773 | ▼-1.063 | ▼-0.468 |
| Price To Free Cash Flow Ratio | 21.080 | ▼-666.059 | ▼-120.416 |
| Price To Operating Cash Flow Ratio | 18.975 | ▼-431.835 | ▼-74.461 |
| Debt To Assets Ratio | 0.062 | ▼-0.026 | ▼-0.056 |
| Debt To Equity Ratio | 0.082 | ▼-0.042 | ▼-0.101 |
| Debt To Capital Ratio | 0.076 | ▼-0.035 | ▼-0.076 |
| Long Term Debt To Capital Ratio | 0.028 | ▲0.028 | ▲0.022 |
| Financial Leverage Ratio | 1.329 | ▼-0.091 | ▼-0.182 |
| Working Capital Turnover Ratio | 2.430 | ▼-0.537 | ▼-0.136 |
| Operating Cash Flow Ratio | 0.297 | ▲0.272 | ▲0.562 |
| Operating Cash Flow Sales Ratio | 0.041 | ▲0.037 | ▲0.093 |
| Free Cash Flow Operating Cash Flow Ratio | 0.900 | ▲0.244 | ▲0.003 |
| Debt Service Coverage Ratio | -0.263 | ▼-0.263 | ▲30.464 |
| Interest Coverage Ratio | -6.197 | ▼-6.197 | ▲28.170 |
| Short Term Operating Cash Flow Coverage Ratio | 1.672 | ▲1.672 | ▲1.338 |
| Operating Cash Flow Coverage Ratio | 1.083 | ▲1.012 | ▲1.332 |
| Capital Expenditure Coverage Ratio | 10.014 | ▲7.106 | ▲49.455 |
| Dividend Paid And Capex Coverage Ratio | 10.014 | ▲7.106 | ▲14.986 |
| Dividend Payout Ratio | 0.000 | 0.000 | ▲0.181 |
| Enterprise Value Multiple | -71.554 | ▼-269.516 | ▼-90.160 |
Key metrics
| Metric | Trend | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|---|
| Market cap | $286.9M | $694.7M | $311.9M | $277.5M | $575.4M | |
| Enterprise value | $211.3M | $641.0M | $308.9M | $305.5M | $562.1M | |
| EV / Sales | 0.57x | 1.69x | 0.90x | 0.97x | 1.76x | |
| EV / Op. cash flow | 13.97x | 415.96x | 15.96x | -4.01x | -14.73x | |
| EV / Free cash flow | 15.52x | 634.03x | 17.65x | -3.92x | -14.65x | |
| EV / EBITDA | -71.55x | 197.96x | -8.54x | -7.64x | -17.19x | |
| Net debt / EBITDA | 25.61x | -16.58x | 0.08x | -0.70x | 0.41x | |
| Current ratio | 3.98x | 3.57x | 2.78x | 2.98x | 4.41x | |
| Income quality | -0.96x | -0.25x | -0.49x | 1.56x | 0.99x | |
| Graham net-net | $1 | $1 | $0 | $0 | $1 | |
| Tax burden | 101.3% | 101.2% | 100.2% | 100.2% | 100.2% | |
| Interest burden | 123.8% | 100.0% | 100.7% | 100.0% | 104.8% | |
| Working capital | $151.6M | $154.0M | $101.1M | $125.6M | $165.3M | |
| Invested capital | $172.9M | $185.1M | $140.8M | $172.4M | $220.9M | |
| Return on assets | -7.0% | -2.5% | -19.5% | -20.4% | -14.2% | |
| Operating ROA | -7.8% | -2.8% | -17.6% | -19.4% | -14.3% | |
| Return on tangible assets | -7.0% | -2.5% | -19.7% | -20.6% | -14.3% | |
| Return on equity | -9.2% | -3.5% | -31.9% | -33.5% | -21.6% | |
| Return on invested capital | -10.1% | -3.2% | -25.4% | -27.0% | -16.4% | |
| Return on capital employed | -10.6% | -3.4% | -26.9% | -28.1% | -16.4% | |
| Earnings yield | -5.5% | -0.9% | -12.6% | -17.7% | -6.7% | |
| Free cash flow yield | 4.7% | 0.1% | 5.6% | -28.1% | -6.7% | |
| Capex / Op. cash flow | 10.0% | 34.4% | 9.5% | -2.1% | -0.6% | |
| Capex / Depreciation | 15.8% | 5.7% | 20.5% | 18.1% | 5.3% | |
| Capex / Sales | 0.4% | 0.1% | 0.5% | 0.5% | 0.1% | |
| SG&A / Sales | 35.2% | 38.1% | 38.0% | 43.1% | 43.4% | |
| R&D / Sales | 2.0% | 1.8% | 1.8% | 2.2% | 2.4% | |
| Stock comp / Sales | 2.8% | 4.1% | 4.6% | 4.8% | 5.3% | |
| Intangibles / Total assets | 1.1% | 1.0% | 1.3% | 1.1% | 1.0% | |
| Days sales outstanding | 33d | 42d | 46d | 49d | 36d | |
| Days payables outstanding | 22d | 36d | 33d | 41d | 50d | |
| Operating cycle | 140d | 175d | 156d | 240d | 168d | |
| Cash conversion cycle | 118d | 140d | 122d | 199d | 118d |
Change by theme
Grouped by what each metric measures. Each figure is the change over the period shown — ▲ up ▼ down versus then.
Change over 1 year
Valuation
Market cap ▼-58.7%EV / Sales ▼-66.4%EV / EBITDA ▼-136.1%EV / Op. cash flow ▼-401.990Earnings yield ▼-0.046
Profitability
Return on equity ▼-0.057Return on assets ▼-0.045Return on invested capital ▼-0.068Return on capital employed ▼-0.072Operating ROA ▼-0.050Income quality ▼-0.712Tax burden ▲+0.001
Efficiency
Days sales outstanding ▼-8.756Days payables outstanding ▼-13.310Operating cycle ▼-35.043Cash conversion cycle ▼-21.733Capex / Sales ▲+0.003R&D / Sales ▲+0.002
Balance-sheet strength
Current ratio ▲+0.412Net debt / EBITDA ▲+42.191Working capital ▼-2415000.000Invested capital ▼-12254000.000Intangibles / Total assets ▲+0.001
Change over 5 years
Valuation
Market cap ▼-50.1%EV / Sales ▼-67.7%EV / EBITDA ▼-316.3%EV / Op. cash flow ▲+28.708Earnings yield ▲+0.013
Profitability
Return on equity ▲+0.124Return on assets ▲+0.072Return on invested capital ▲+0.064Return on capital employed ▲+0.059Operating ROA ▲+0.065Income quality ▼-1.950Tax burden ▲+0.011
Efficiency
Days sales outstanding ▼-3.222Days payables outstanding ▼-27.772Operating cycle ▼-28.181Cash conversion cycle ▼-0.409Capex / Sales ▲+0.003R&D / Sales ▼-0.004
Balance-sheet strength
Current ratio ▼-0.427Net debt / EBITDA ▲+25.202Working capital ▼-13705000.000Invested capital ▼-48068000.000Intangibles / Total assets ▲+0.001
Employee count
Peer market caps
Congressional trades
Recent trades
| Date | Representative | Type | Amount |
|---|---|---|---|
| 2021-05-11 | Tom Malinowski | Sale (Full) | $15,001 - $50,000 |
Recent news
- 2026-08-25 Should You Invest in the Vanguard Total World Stock ETF? Here''s My Honest Take. This ETF essentially combines two of Vanguard''s other broad market ETFs. It''s perhaps the simplest ETF option for total global equity diversification.
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- 2026-08-22 The Honest Company: The Turnaround Is Real, But I''m Not Chasing The Rally The Honest Company has executed a successful turnaround, driving margin expansion and profitability through strategic exits and cost reductions. HNST''s core product lines—wipes and personal care—are now 70% of consumption and are fueling organic growth, offsetting diaper segment declines. Management raised 2026 guidance: $319–$325M revenue, 5–7% organic growth, mid-40% gross margins, and $23–$25M EBITDA.
- 2026-08-20 The Honest Company Announces Participation in Upcoming Investor Conferences LOS ANGELES, Aug. 20, 2026 (GLOBE NEWSWIRE) -- The Honest Company (Nasdaq: HNST), a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults, today announced that it will participate in upcoming investor conferences.
- 2026-08-18 Is Nebius a Buy After Last Week''s Earnings? Here''s My Honest Take In this video, I will cover DLocal and Nu''s latest earnings reports and share my thoughts on another strong week for AI stocks, including Nebius (NBIS -8.55%) and CoreWeave. Watch the short video to learn more, consider subscribing, and click the special offer link below.
- 2026-08-16 Should You Buy Meta Platforms Stock Below $600 Before Mark Zuckerberg Unveils Its AI Cloud Business? Here''s My Honest Take Meta is considering selling some of its data center capacity to third parties. The company is struggling to find ways to monetize its capital spending outside of advertising efficiency.
- 2026-08-07 The Honest Company: Strategic Exits Are Starting To Work The Honest Company: Strategic Exits Are Starting To Work
- 2026-08-06 The Honest Company - Awaiting More Consistent Improvements The Honest Company faces stagnating improvements, with shares down 25% over the past year and operating profits still elusive. Despite organic growth, Honest''s top-line sales are declining due to divestitures, and adjusted EBITDA margins have contracted year-over-year. Guidance for 2026 anticipates further sales declines but expects organic growth and flat adjusted EBITDA, with continued net cash strength.
- 2026-08-06 The Honest Company, Inc. (HNST) Q2 2026 Earnings Call Transcript The Honest Company, Inc. (HNST) Q2 2026 Earnings Call Transcript
- 2026-08-05 Honest Q2 Earnings Call Highlights Honest NASDAQ: HNST reported second-quarter results marked by organic revenue growth, record underlying profitability and stronger consumption trends in its Wipes and Personal Care businesses, while reported revenue declined due to strategic exits and continued pressure in diapers.