HNST
Bearish signalScored 2026-10-11 Drivers: trend, fundamentals. Moteurs : tendance, fondamentaux.
Research, not advice.
À propos
The Honest Company, Inc.
- Nom
- The Honest Company, Inc.
- Secteur
- Consumer Defensive
- Industrie
- Household & Personal Products
- Bourse
- NASDAQ
- Capitalisation
- $514.6M
- Employés
- 174
- PDG
- Carla Vernon
- Site web
- https://www.honest.com
- Marché
- COTYCRIELFGROVHELEKMB
The Honest Company, Inc. offers a wide range of consumer products, encompassing baby necessities such as diapers and wipes, various personal care and beauty items, and household and health-focused goods. Their product line also includes apparel for infants and bedding for nurseries. The company reaches its customers through both digital avenues, including its own website and external e-commerce sites, and traditional retail establishments. This enterprise was founded in 2012 and operates from its headquarters in Los Angeles, California.
Price (1 year)
Live chart from TradingView — independent market data, as price context around the filings, not the Quorum score. EMA 50/200 and Bollinger load by default. When the exchange is known it is sent as EXCHANGE:SYMBOL; otherwise TradingView resolves the ticker best-effort.
VENTE TOTALE: 182 188 titres (~926 358,66 $ US)
- Insiders
- Vernon CarlaTurner Andrea
- Total bought
-
—
Avg buy (VWAP, 90d window) —
- Total sold
-
$1,794,757
Avg sell (VWAP, 90d window) $5.12 vs last close $5.00 (-2.3%)
Total sold sums Form 4 code S in this window. Codes F, M, A and G are left out.
$921,804 of that total is under a Rule 10b5-1 plan. It is shown here and left out of the score.
- Last activity
- 2026-08-20
- Liquidity
- Thin $7,292,156/day · 20d vol
- Last synced
-
2026-10-17 09:40:29
Sign in to request a sync of this company's price history and timing levels.
Insider holdings as a share of total assets aren't available for this company.
Avg buy and avg sell are volume-weighted prices (sum of shares × price, divided by shares) for Form 4 rows in this 90-day window that report both figures. A comparison with last close is market context for that average, not advice.
Recent Form 4
Filings in the 90-day window for this company. Value is shares × price from the filing. Research, not advice.
| Date | Person | Side | Shares | Price | Value | Form 4 |
|---|---|---|---|---|---|---|
| 2026-10-08 | Sternweis Thomas | Sell · S | 25,000 | $4.90 | $122,500 | Form 4 |
| 2026-09-14 | Sternweis Thomas | Sell · S · 10b5-1 | 25,000 | $5.48 | $137,000 | Form 4 |
| 2026-08-21 | von Kunssberg Etienne | Sell · S · 10b5-1 | 4,578 | $5.01 | $22,936 | Form 4 |
| 2026-08-20 | Ball Dorria L. | Sell · S · 10b5-1 | 6,812 | $4.99 | $33,992 | Form 4 |
| 2026-08-20 | Bruce Curtiss James III | Sell · S · 10b5-1 | 3,129 | $4.99 | $15,614 | Form 4 |
| 2026-08-20 | Mayle Jonathan | Sell · S · 10b5-1 | 6,161 | $4.99 | $30,743 | Form 4 |
| 2026-08-20 | Sheehey Brendan | Sell · S · 10b5-1 | 9,664 | $4.99 | $48,223 | Form 4 |
| 2026-08-20 | Sternweis Thomas | Sell · S · 10b5-1 | 6,403 | $4.99 | $31,951 | Form 4 |
| 2026-08-20 | Vernon Carla | Sell · S · 10b5-1 | 117,893 | $4.99 | $588,286 | Form 4 |
| 2026-08-20 | von Kunssberg Etienne | Sell · S · 10b5-1 | 2,617 | $4.99 | $13,059 | Form 4 |
| 2026-08-11 | Turner Andrea | Sell · S | 29,899 | $5.21 | $155,774 | Form 4 |
| 2026-08-10 | Mayle Jonathan | Sell · S | 79,000 | $5.22 | $412,380 | Form 4 |
| 2026-08-10 | Turner Andrea | Sell · S | 34,396 | $5.30 | $182,299 | Form 4 |
Sales marked 10b5-1 are scheduled in advance and don't count toward the Quorum score. Les ventes marquées 10b5-1 sont planifiées à l'avance et ne pèsent pas dans le score Quorum.
Congressional trades
STOCK Act disclosures (90-day window)
Amounts are STOCK Act brackets as disclosed. Quorum does not turn a bracket into an exact price or a midpoint.
No STOCK Act disclosures for this company in this window.
Recent trades
| Date | Representative | Type | Amount |
|---|---|---|---|
| 2021-05-11 | Tom Malinowski | Sale (Full) | $15,001 - $50,000 |
Signal
Bearish signalScored 2026-10-11 Drivers: trend, fundamentals. Moteurs : tendance, fondamentaux.
HNST combines weak fundamentals (persistent negative EBITDA/EBIT margins, negative interest coverage) with a very low catalyst score of 20 driven by pure insider selling and zero buying activity, offering no credible…
The first sentence of the analysis written for HNST on 2026-10-11 - a real excerpt, not a sample. The rest of it, the 0-100 score and the rating it produced are part of Plus. See plans.
Factor checklist — research, not advice
A check leans with a bullish reading. A cross leans against it. A dash is unavailable or mixed.
- Insider Pulls against a bullish reading. Selling cluster — sale value, no purchase value
- Congress Unavailable or mixed. No purchase disclosures in the stored window
- Narrative Pulls against a bullish reading. Stored narrative reading is in the bearish band
- Timing Supports a bullish reading. Interesting trend — weekly bias up
- Financial indicators Unavailable or mixed. Current ratio 3.98 · operating margin -5.0% — readings disagree
Suggested stop 4.71, nearest stored support minus 0.5 ATR(5.9% under the last close). Reward/risk to the next stored resistance is 2.00. Research, not advice. Not an order.
Market snapshot
Financial ratios
| Metric | Trend | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|---|
| Gross Profit Margin | 33.3% | 38.2% | 29.2% | 29.4% | 34.3% | |
| Ebit Margin | -3.4% | -1.6% | -11.3% | -15.6% | -11.6% | |
| Ebitda Margin | -0.8% | 0.9% | -10.5% | -12.7% | -10.3% | |
| Operating Profit Margin | -5.0% | -1.7% | -11.3% | -15.9% | -11.6% | |
| Pretax Profit Margin | -4.2% | -1.6% | -11.4% | -15.6% | -12.1% | |
| Continuous Operations Profit Margin | -4.2% | -1.6% | -11.4% | -15.6% | -12.1% | |
| Net Profit Margin | -4.2% | -1.6% | -11.4% | -15.6% | -12.1% | |
| Bottom Line Profit Margin | -4.2% | -1.6% | -11.4% | -15.6% | -9.5% | |
| Current Ratio | 3.983 | 3.572 | 2.782 | 2.975 | 4.410 | |
| Quick Ratio | 2.557 | 2.148 | 1.486 | 1.156 | 2.849 | |
| Solvency Ratio | -0.110 | 0.043 | -0.465 | -0.425 | -0.369 | |
| Cash Ratio | 1.763 | 1.260 | 0.579 | 0.150 | 1.048 | |
| Price To Earnings Ratio | -18.429 | -113.421 | -7.857 | -5.679 | -14.981 | |
| Price To Earnings Growth Ratio | -0.143 | 1.327 | 0.379 | 3.067 | -0.063 | |
| Forward Price To Earnings Growth Ratio | -0.143 | 1.327 | 0.379 | 3.067 | -0.063 | |
| Price To Earnings Diluted Ratio | -18.429 | -113.421 | -7.857 | -5.679 | -14.981 | |
| Price To Earnings Diluted Growth Ratio | -0.143 | 1.327 | 0.379 | 3.067 | -0.063 | |
| Price To Book Ratio | 1.691 | 3.985 | 2.533 | 1.896 | 3.213 | |
| Price To Sales Ratio | 0.773 | 1.836 | 0.906 | 0.885 | 1.806 | |
| Price To Free Cash Flow Ratio | 21.080 | 687.139 | 17.818 | -3.563 | -14.995 | |
| Price To Operating Cash Flow Ratio | 18.975 | 450.810 | 16.117 | -3.639 | -15.081 | |
| Debt To Assets Ratio | 0.062 | 0.088 | 0.148 | 0.156 | 0.138 | |
| Debt To Equity Ratio | 0.082 | 0.125 | 0.242 | 0.256 | 0.210 | |
| Debt To Capital Ratio | 0.076 | 0.111 | 0.195 | 0.204 | 0.173 | |
| Long Term Debt To Capital Ratio | 0.028 | 0.000 | 0.000 | 0.000 | 0.000 | |
| Financial Leverage Ratio | 1.329 | 1.419 | 1.637 | 1.644 | 1.522 | |
| Working Capital Turnover Ratio | 2.430 | 2.966 | 3.039 | 2.157 | 2.238 | |
| Operating Cash Flow Ratio | 0.298 | 0.026 | 0.341 | -1.200 | -0.787 | |
| Operating Cash Flow Sales Ratio | 0.041 | 0.004 | 0.056 | -0.243 | -0.120 | |
| Free Cash Flow Operating Cash Flow Ratio | 0.900 | 0.656 | 0.905 | 1.021 | 1.006 | |
| Debt Service Coverage Ratio | -0.263 | 0.000 | -134.680 | 0.000 | -18.688 | |
| Interest Coverage Ratio | -6.197 | 0.000 | -144.643 | 0.000 | -20.995 | |
| Short Term Operating Cash Flow Coverage Ratio | 1.672 | 0.000 | 0.000 | 0.000 | 0.000 | |
| Operating Cash Flow Coverage Ratio | 1.083 | 0.071 | 0.648 | -2.032 | -1.017 | |
| Capital Expenditure Coverage Ratio | 10.014 | 2.908 | 10.472 | -47.171 | -173.427 | |
| Dividend Paid And Capex Coverage Ratio | 10.014 | 2.908 | 10.472 | -47.171 | -1.083 | |
| Dividend Payout Ratio | 0.000 | 0.000 | 0.000 | 0.000 | -0.905 | |
| Enterprise Value Multiple | -71.554 | 197.962 | -8.545 | -7.643 | -17.190 |
Sparkline shows each ratio oldest → newest (left → right).
How the latest year compares
For each ratio: its most recent value, the change versus one year earlier, and versus its 5-year average. ▲ higher ▼ lower
| Metric | Current | vs 1Y ago | vs 5Y avg |
|---|---|---|---|
| Gross Profit Margin | 33.3% | ▼-4.9% | ▲0.4% |
| Ebit Margin | -3.4% | ▼-1.8% | ▲5.3% |
| Ebitda Margin | -0.8% | ▼-1.7% | ▲5.9% |
| Operating Profit Margin | -5.0% | ▼-3.3% | ▲4.1% |
| Pretax Profit Margin | -4.2% | ▼-2.6% | ▲4.8% |
| Continuous Operations Profit Margin | -4.2% | ▼-2.6% | ▲4.8% |
| Net Profit Margin | -4.2% | ▼-2.6% | ▲4.8% |
| Bottom Line Profit Margin | -4.2% | ▼-2.6% | ▲4.2% |
| Current Ratio | 3.983 | ▲0.411 | ▲0.439 |
| Quick Ratio | 2.557 | ▲0.409 | ▲0.517 |
| Solvency Ratio | -0.110 | ▼-0.153 | ▲0.155 |
| Cash Ratio | 1.763 | ▲0.503 | ▲0.803 |
| Price To Earnings Ratio | -18.429 | ▲94.992 | ▲13.645 |
| Price To Earnings Growth Ratio | -0.143 | ▼-1.470 | ▼-1.056 |
| Forward Price To Earnings Growth Ratio | -0.143 | ▼-1.470 | ▼-1.056 |
| Price To Earnings Diluted Ratio | -18.429 | ▲94.992 | ▲13.645 |
| Price To Earnings Diluted Growth Ratio | -0.143 | ▼-1.470 | ▼-1.056 |
| Price To Book Ratio | 1.691 | ▼-2.294 | ▼-0.973 |
| Price To Sales Ratio | 0.773 | ▼-1.063 | ▼-0.468 |
| Price To Free Cash Flow Ratio | 21.080 | ▼-666.059 | ▼-120.416 |
| Price To Operating Cash Flow Ratio | 18.975 | ▼-431.835 | ▼-74.461 |
| Debt To Assets Ratio | 0.062 | ▼-0.026 | ▼-0.056 |
| Debt To Equity Ratio | 0.082 | ▼-0.042 | ▼-0.101 |
| Debt To Capital Ratio | 0.076 | ▼-0.035 | ▼-0.076 |
| Long Term Debt To Capital Ratio | 0.028 | ▲0.028 | ▲0.022 |
| Financial Leverage Ratio | 1.329 | ▼-0.091 | ▼-0.182 |
| Working Capital Turnover Ratio | 2.430 | ▼-0.537 | ▼-0.136 |
| Operating Cash Flow Ratio | 0.297 | ▲0.272 | ▲0.562 |
| Operating Cash Flow Sales Ratio | 0.041 | ▲0.037 | ▲0.093 |
| Free Cash Flow Operating Cash Flow Ratio | 0.900 | ▲0.244 | ▲0.003 |
| Debt Service Coverage Ratio | -0.263 | ▼-0.263 | ▲30.464 |
| Interest Coverage Ratio | -6.197 | ▼-6.197 | ▲28.170 |
| Short Term Operating Cash Flow Coverage Ratio | 1.672 | ▲1.672 | ▲1.338 |
| Operating Cash Flow Coverage Ratio | 1.083 | ▲1.012 | ▲1.332 |
| Capital Expenditure Coverage Ratio | 10.014 | ▲7.106 | ▲49.455 |
| Dividend Paid And Capex Coverage Ratio | 10.014 | ▲7.106 | ▲14.986 |
| Dividend Payout Ratio | 0.000 | 0.000 | ▲0.181 |
| Enterprise Value Multiple | -71.554 | ▼-269.516 | ▼-90.160 |
Key metrics
| Metric | Trend | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|---|
| Market cap | $286.9M | $694.7M | $311.9M | $277.5M | $575.4M | |
| Enterprise value | $211.3M | $641.0M | $308.9M | $305.5M | $562.1M | |
| EV / Sales | 0.57x | 1.69x | 0.90x | 0.97x | 1.76x | |
| EV / Op. cash flow | 13.97x | 415.96x | 15.96x | -4.01x | -14.73x | |
| EV / Free cash flow | 15.52x | 634.03x | 17.65x | -3.92x | -14.65x | |
| EV / EBITDA | -71.55x | 197.96x | -8.54x | -7.64x | -17.19x | |
| Net debt / EBITDA | 25.61x | -16.58x | 0.08x | -0.70x | 0.41x | |
| Current ratio | 3.98x | 3.57x | 2.78x | 2.98x | 4.41x | |
| Income quality | -0.96x | -0.25x | -0.49x | 1.56x | 0.99x | |
| Graham net-net | $1 | $1 | $0 | $0 | $1 | |
| Tax burden | 101.3% | 101.2% | 100.2% | 100.2% | 100.2% | |
| Interest burden | 123.8% | 100.0% | 100.7% | 100.0% | 104.8% | |
| Working capital | $151.6M | $154.0M | $101.1M | $125.6M | $165.3M | |
| Invested capital | $172.9M | $185.1M | $140.8M | $172.4M | $220.9M | |
| Return on assets | -7.0% | -2.5% | -19.5% | -20.4% | -14.2% | |
| Operating ROA | -7.8% | -2.8% | -17.6% | -19.4% | -14.3% | |
| Return on tangible assets | -7.0% | -2.5% | -19.7% | -20.6% | -14.3% | |
| Return on equity | -9.2% | -3.5% | -31.9% | -33.5% | -21.6% | |
| Return on invested capital | -10.1% | -3.2% | -25.4% | -27.0% | -16.4% | |
| Return on capital employed | -10.6% | -3.4% | -26.9% | -28.1% | -16.4% | |
| Earnings yield | -5.5% | -0.9% | -12.6% | -17.7% | -6.7% | |
| Free cash flow yield | 4.7% | 0.1% | 5.6% | -28.1% | -6.7% | |
| Capex / Op. cash flow | 10.0% | 34.4% | 9.5% | -2.1% | -0.6% | |
| Capex / Depreciation | 15.8% | 5.7% | 20.5% | 18.1% | 5.3% | |
| Capex / Sales | 0.4% | 0.1% | 0.5% | 0.5% | 0.1% | |
| SG&A / Sales | 35.2% | 38.1% | 38.0% | 43.1% | 43.4% | |
| R&D / Sales | 2.0% | 1.8% | 1.8% | 2.2% | 2.4% | |
| Stock comp / Sales | 2.8% | 4.1% | 4.6% | 4.8% | 5.3% | |
| Intangibles / Total assets | 1.1% | 1.0% | 1.3% | 1.1% | 1.0% | |
| Days sales outstanding | 33d | 42d | 46d | 49d | 36d | |
| Days payables outstanding | 22d | 36d | 33d | 41d | 50d | |
| Operating cycle | 140d | 175d | 156d | 240d | 168d | |
| Cash conversion cycle | 118d | 140d | 122d | 199d | 118d |
Change by theme
Grouped by what each metric measures. Each figure is the change over the period shown — ▲ up ▼ down versus then.
Change over 1 year
Change over 5 years
Employee count
Peer market caps
Recent news
- 2026-08-25 Should You Invest in the Vanguard Total World Stock ETF? Here''s My Honest Take. This ETF essentially combines two of Vanguard''s other broad market ETFs. It''s perhaps the simplest ETF option for total global equity diversification.
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- 2026-08-22 The Honest Company: The Turnaround Is Real, But I''m Not Chasing The Rally The Honest Company has executed a successful turnaround, driving margin expansion and profitability through strategic exits and cost reductions. HNST''s core product lines—wipes and personal care—are now 70% of consumption and are fueling organic growth, offsetting diaper segment declines. Management raised 2026 guidance: $319–$325M revenue, 5–7% organic growth, mid-40% gross margins, and $23–$25M EBITDA.
- 2026-08-20 The Honest Company Announces Participation in Upcoming Investor Conferences LOS ANGELES, Aug. 20, 2026 (GLOBE NEWSWIRE) -- The Honest Company (Nasdaq: HNST), a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults, today announced that it will participate in upcoming investor conferences.
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- 2026-08-16 Should You Buy Meta Platforms Stock Below $600 Before Mark Zuckerberg Unveils Its AI Cloud Business? Here''s My Honest Take Meta is considering selling some of its data center capacity to third parties. The company is struggling to find ways to monetize its capital spending outside of advertising efficiency.
- 2026-08-07 The Honest Company: Strategic Exits Are Starting To Work The Honest Company: Strategic Exits Are Starting To Work
- 2026-08-06 The Honest Company - Awaiting More Consistent Improvements The Honest Company faces stagnating improvements, with shares down 25% over the past year and operating profits still elusive. Despite organic growth, Honest''s top-line sales are declining due to divestitures, and adjusted EBITDA margins have contracted year-over-year. Guidance for 2026 anticipates further sales declines but expects organic growth and flat adjusted EBITDA, with continued net cash strength.
- 2026-08-06 The Honest Company, Inc. (HNST) Q2 2026 Earnings Call Transcript The Honest Company, Inc. (HNST) Q2 2026 Earnings Call Transcript
- 2026-08-05 Honest Q2 Earnings Call Highlights Honest NASDAQ: HNST reported second-quarter results marked by organic revenue growth, record underlying profitability and stronger consumption trends in its Wipes and Personal Care businesses, while reported revenue declined due to strategic exits and continued pressure in diapers.