CRCT
Neutral signalScored 2026-08-06 Drivers: fundamentals. Moteurs : fondamentaux.
Research, not advice.
À propos
Cricut, Inc.
- Nom
- Cricut, Inc.
- Secteur
- Technology
- Industrie
- Computer Hardware
- Bourse
- NASDAQ
- Capitalisation
- $1.3B
- Employés
- 700
- PDG
- Ashish Arora
- Site web
- https://cricut.com
- Marché
- —
Cricut, Inc. offers an innovative creative platform that empowers individuals to transform their imaginative concepts into high-quality, handcrafted items. The company's business model is structured around three core divisions: Connected Machines, Subscriptions, and Accessories & Materials. At the heart of its offerings are intelligent cutting machines, including models like Cricut Joy, Cricut Explore, and Cricut Maker. These devices are engineered to precisely cut, write, score, and apply decorative effects to a diverse range of materials, such as paper, vinyl, and leather. Complementing the hardware are intuitive design applications, such as the comprehensive Design Space app and a specialized app for Cricut Joy, all integrated by proprietary software. Cricut also provides various subscription tiers, including Cricut Access and Cricut Access Premium, alongside in-app purchasing options, to further enhance the user experience. The creative ecosystem is rounded out by an extensive selection of accessories, such as the Cricut EasyPress and Cricut Mug Press, various hand tools, replacement blades, and project-specific materials. This integrated suite allows users to produce a wide array of personalized goods, from custom birthday cards and bespoke mugs to unique T-shirts and elaborate interior decorations. Cricut products are distributed through numerous third-party retail partners, both online and in physical stores, its dedicated website (cricut.com), and a network of distributors. Headquartered in South Jordan, Utah, the company, which was initially incorporated in 1969 as Provo Craft & Novelty, Inc. before its rebranding in March 2018, maintains a significant global presence, operating across the United States, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
Price (1 year)
Live chart from TradingView — independent market data, as price context around the filings, not the Quorum score. EMA 50/200 and Bollinger load by default. When the exchange is known it is sent as EXCHANGE:SYMBOL; otherwise TradingView resolves the ticker best-effort.
VENTE TOTALE: 540 000 titres (~3 311 790,00 $ US)
- Insiders
- Ashish Arora
- Total bought
-
—
Avg buy (VWAP, 90d window) —
- Total sold
-
$6,021,512
Avg sell (VWAP, 90d window) $5.81 vs last close —
Total sold sums Form 4 code S in this window. Codes F, M, A and G are left out.
$4,800,958 of that total is under a Rule 10b5-1 plan. It is shown here and left out of the score.
- Last activity
- 2026-10-23
- Last synced
-
2026-10-26 22:35:44
Sign in to request a sync of this company's price history and timing levels.
Insider holdings as a share of total assets aren't available for this company.
Avg buy and avg sell are volume-weighted prices (sum of shares × price, divided by shares) for Form 4 rows in this 90-day window that report both figures. A comparison with last close is market context for that average, not advice.
Recent Form 4
Filings in the 90-day window for this company. Value is shares × price from the filing. Research, not advice.
| Date | Person | Side | Shares | Price | Value | Form 4 |
|---|---|---|---|---|---|---|
| 2026-10-23 | Ashish Arora | Sell · S | 60,000 | $6.26 | $375,648 | Form 4 |
| 2026-10-22 | Ashish Arora | Sell · S | 60,000 | $6.32 | $379,368 | Form 4 |
| 2026-10-21 | Ashish Arora | Sell · S | 60,000 | $6.31 | $378,588 | Form 4 |
| 2026-10-05 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $6.43 | $386,064 | Form 4 |
| 2026-10-02 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $6.52 | $391,056 | Form 4 |
| 2026-10-01 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $6.50 | $389,916 | Form 4 |
| 2026-09-17 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $5.68 | $340,524 | Form 4 |
| 2026-09-16 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $5.55 | $333,264 | Form 4 |
| 2026-09-15 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $5.62 | $337,362 | Form 4 |
| 2026-09-04 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $5.61 | $336,330 | Form 4 |
| 2026-09-03 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $5.85 | $350,940 | Form 4 |
| 2026-09-02 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $5.79 | $347,640 | Form 4 |
| 2026-08-25 | Harmer Ryan | Sell · S | 10,000 | $5.70 | $56,950 | Form 4 |
| 2026-08-19 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $5.48 | $328,986 | Form 4 |
| 2026-08-18 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $5.53 | $331,578 | Form 4 |
| 2026-08-17 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $5.60 | $335,784 | Form 4 |
| 2026-08-13 | Harmer Ryan | Sell · S | 5,000 | $6.00 | $30,000 | Form 4 |
| 2026-08-05 | Ashish Arora | Sell · S · 10b5-1 | 1,905 | $6.26 | $11,920 | Form 4 |
| 2026-08-04 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $4.89 | $293,202 | Form 4 |
| 2026-08-03 | Ashish Arora | Sell · S · 10b5-1 | 60,000 | $4.77 | $286,392 | Form 4 |
Sales marked 10b5-1 are scheduled in advance and don't count toward the Quorum score. Les ventes marquées 10b5-1 sont planifiées à l'avance et ne pèsent pas dans le score Quorum.
Congressional trades
STOCK Act disclosures (90-day window)
Amounts are STOCK Act brackets as disclosed. Quorum does not turn a bracket into an exact price or a midpoint.
No STOCK Act disclosures for this company in this window.
Signal
Neutral signalScored 2026-08-06 Drivers: fundamentals. Moteurs : fondamentaux.
CRCT exhibits exceptional financial health — negligible debt, strong FCF, and broad margin expansion — providing a solid fundamental foundation, but the earnings catalyst is partially offset by a concurrent insider sale…
The first sentence of the analysis written for CRCT on 2026-08-06 - a real excerpt, not a sample. The rest of it, the 0-100 score and the rating it produced are part of Plus. See plans.
Factor checklist — research, not advice
A check leans with a bullish reading. A cross leans against it. A dash is unavailable or mixed.
- Insider Pulls against a bullish reading. Selling cluster — sale value, no purchase value
- Congress Unavailable or mixed. No purchase disclosures in the stored window
- Narrative Unavailable or mixed. Stored narrative reading is in the neutral band
- Timing Unavailable or mixed. No stored price series
- Financial indicators Supports a bullish reading. Current ratio 2.26 · operating margin 14%
Market snapshot
Financial ratios
| Metric | Trend | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|---|
| Gross Profit Margin | 55.1% | 49.5% | 44.9% | 39.5% | 35.0% | |
| Ebit Margin | 15.3% | 12.5% | 10.5% | 9.3% | 14.8% | |
| Ebitda Margin | 18.8% | 16.6% | 14.4% | 12.3% | 16.2% | |
| Operating Profit Margin | 13.5% | 10.7% | 9.1% | 9.0% | 14.7% | |
| Pretax Profit Margin | 15.2% | 12.5% | 10.4% | 9.2% | 14.7% | |
| Continuous Operations Profit Margin | 10.8% | 8.8% | 7.0% | 6.8% | 10.8% | |
| Net Profit Margin | 10.8% | 8.8% | 7.0% | 6.8% | 10.8% | |
| Bottom Line Profit Margin | 10.8% | 8.8% | 7.0% | 6.8% | 10.8% | |
| Current Ratio | 2.260 | 2.853 | 3.156 | 3.193 | 3.010 | |
| Quick Ratio | 1.795 | 2.286 | 1.911 | 1.809 | 1.537 | |
| Solvency Ratio | 0.426 | 0.406 | 0.389 | 0.316 | 0.481 | |
| Cash Ratio | 1.159 | 1.141 | 0.724 | 0.885 | 0.783 | |
| Price To Earnings Ratio | 13.750 | 19.655 | 26.360 | 33.107 | 32.970 | |
| Price To Earnings Growth Ratio | 0.570 | 1.228 | -2.460 | -0.569 | -7.693 | |
| Forward Price To Earnings Growth Ratio | 0.570 | 1.228 | -2.460 | -0.569 | -7.693 | |
| Price To Earnings Diluted Ratio | 14.143 | 19.655 | 27.458 | 33.107 | 34.516 | |
| Price To Earnings Diluted Growth Ratio | 0.684 | 0.943 | -1.922 | -0.589 | -4.027 | |
| Price To Book Ratio | 3.100 | 2.627 | 2.672 | 2.955 | 6.845 | |
| Price To Sales Ratio | 1.503 | 1.721 | 1.868 | 2.243 | 3.532 | |
| Price To Free Cash Flow Ratio | 6.058 | 4.971 | 5.406 | 23.692 | -32.779 | |
| Price To Operating Cash Flow Ratio | 5.320 | 4.627 | 4.961 | 16.893 | -43.956 | |
| Debt To Assets Ratio | 0.020 | 0.022 | 0.019 | 0.020 | 0.019 | |
| Debt To Equity Ratio | 0.034 | 0.033 | 0.026 | 0.029 | 0.029 | |
| Debt To Capital Ratio | 0.033 | 0.032 | 0.026 | 0.028 | 0.028 | |
| Long Term Debt To Capital Ratio | 0.023 | 0.000 | 0.000 | 0.000 | 0.000 | |
| Financial Leverage Ratio | 1.691 | 1.485 | 1.402 | 1.412 | 1.493 | |
| Working Capital Turnover Ratio | 2.163 | 1.781 | 1.560 | 1.506 | 3.217 | |
| Operating Cash Flow Ratio | 0.906 | 1.303 | 1.466 | 0.463 | -0.340 | |
| Operating Cash Flow Sales Ratio | 0.282 | 0.372 | 0.377 | 0.133 | -0.080 | |
| Free Cash Flow Operating Cash Flow Ratio | 0.878 | 0.931 | 0.918 | 0.713 | 1.341 | |
| Debt Service Coverage Ratio | 24.374 | 282.706 | 260.056 | 304.194 | 537.446 | |
| Interest Coverage Ratio | 169.370 | 233.466 | 216.672 | 276.654 | 645.654 | |
| Short Term Operating Cash Flow Coverage Ratio | 55.527 | 0.000 | 0.000 | 0.000 | 0.000 | |
| Operating Cash Flow Coverage Ratio | 17.226 | 17.422 | 20.334 | 6.075 | -5.372 | |
| Capital Expenditure Coverage Ratio | 8.200 | 14.452 | 12.147 | 3.485 | -2.933 | |
| Dividend Paid And Capex Coverage Ratio | 0.884 | 2.065 | 0.906 | 3.485 | -2.933 | |
| Dividend Payout Ratio | 2.635 | 1.750 | 5.484 | 0.000 | 0.000 | |
| Enterprise Value Multiple | 6.174 | 8.537 | 11.814 | 16.319 | 20.707 |
Sparkline shows each ratio oldest → newest (left → right).
How the latest year compares
For each ratio: its most recent value, the change versus one year earlier, and versus its 5-year average. ▲ higher ▼ lower
| Metric | Current | vs 1Y ago | vs 5Y avg |
|---|---|---|---|
| Gross Profit Margin | 55.1% | ▲5.6% | ▲10.3% |
| Ebit Margin | 15.3% | ▲2.8% | ▲2.8% |
| Ebitda Margin | 18.8% | ▲2.2% | ▲3.1% |
| Operating Profit Margin | 13.6% | ▲2.9% | ▲2.1% |
| Pretax Profit Margin | 15.2% | ▲2.8% | ▲2.8% |
| Continuous Operations Profit Margin | 10.8% | ▲2.0% | ▲2.0% |
| Net Profit Margin | 10.8% | ▲2.0% | ▲2.0% |
| Bottom Line Profit Margin | 10.8% | ▲2.0% | ▲2.0% |
| Current Ratio | 2.260 | ▼-0.593 | ▼-0.634 |
| Quick Ratio | 1.795 | ▼-0.491 | ▼-0.072 |
| Solvency Ratio | 0.426 | ▲0.021 | ▲0.023 |
| Cash Ratio | 1.159 | ▲0.018 | ▲0.220 |
| Price To Earnings Ratio | 13.750 | ▼-5.905 | ▼-11.418 |
| Price To Earnings Growth Ratio | 0.570 | ▼-0.659 | ▲2.354 |
| Forward Price To Earnings Growth Ratio | 0.570 | ▼-0.659 | ▲2.354 |
| Price To Earnings Diluted Ratio | 14.143 | ▼-5.512 | ▼-11.633 |
| Price To Earnings Diluted Growth Ratio | 0.684 | ▼-0.260 | ▲1.666 |
| Price To Book Ratio | 3.100 | ▲0.473 | ▼-0.539 |
| Price To Sales Ratio | 1.503 | ▼-0.218 | ▼-0.670 |
| Price To Free Cash Flow Ratio | 6.059 | ▲1.087 | ▲4.589 |
| Price To Operating Cash Flow Ratio | 5.320 | ▲0.692 | ▲7.751 |
| Debt To Assets Ratio | 0.020 | ▼-0.002 | ▼-0.000 |
| Debt To Equity Ratio | 0.034 | ▲0.001 | ▲0.004 |
| Debt To Capital Ratio | 0.033 | ▲0.001 | ▲0.004 |
| Long Term Debt To Capital Ratio | 0.023 | ▲0.023 | ▲0.018 |
| Financial Leverage Ratio | 1.690 | ▲0.206 | ▲0.194 |
| Working Capital Turnover Ratio | 2.163 | ▲0.383 | ▲0.118 |
| Operating Cash Flow Ratio | 0.906 | ▼-0.397 | ▲0.146 |
| Operating Cash Flow Sales Ratio | 0.282 | ▼-0.089 | ▲0.066 |
| Free Cash Flow Operating Cash Flow Ratio | 0.878 | ▼-0.053 | ▼-0.078 |
| Debt Service Coverage Ratio | 24.374 | ▼-258.332 | ▼-257.381 |
| Interest Coverage Ratio | 169.370 | ▼-64.096 | ▼-138.993 |
| Short Term Operating Cash Flow Coverage Ratio | 55.527 | ▲55.527 | ▲44.422 |
| Operating Cash Flow Coverage Ratio | 17.226 | ▼-0.196 | ▲6.089 |
| Capital Expenditure Coverage Ratio | 8.200 | ▼-6.252 | ▲1.130 |
| Dividend Paid And Capex Coverage Ratio | 0.884 | ▼-1.181 | ▲0.002 |
| Dividend Payout Ratio | 2.635 | ▲0.884 | ▲0.661 |
| Enterprise Value Multiple | 6.174 | ▼-2.363 | ▼-6.536 |
Key metrics
| Metric | Trend | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|---|
| Market cap | $1.07B | $1.23B | $1.43B | $1.99B | $4.61B | |
| Enterprise value | $820.6M | $1.01B | $1.30B | $1.78B | $4.39B | |
| EV / Sales | 1.16x | 1.42x | 1.70x | 2.01x | 3.36x | |
| EV / Op. cash flow | 4.10x | 3.81x | 4.52x | 15.15x | -41.84x | |
| EV / Free cash flow | 4.67x | 4.09x | 4.92x | 21.24x | -31.20x | |
| EV / EBITDA | 6.17x | 8.54x | 11.81x | 16.32x | 20.71x | |
| Net debt / EBITDA | -1.84x | -1.83x | -1.16x | -1.88x | -1.05x | |
| Current ratio | 2.26x | 2.85x | 3.16x | 3.19x | 3.01x | |
| Income quality | 2.61x | 4.22x | 5.37x | 1.94x | -0.75x | |
| Graham number | $4 | $4 | $4 | $4 | $7 | |
| Graham net-net | $1 | $1 | $1 | $1 | $1 | |
| Tax burden | 71.1% | 70.7% | 67.2% | 74.0% | 73.0% | |
| Interest burden | 99.5% | 99.6% | 99.6% | 99.6% | 99.8% | |
| Working capital | $278.5M | $376.8M | $423.5M | $557.2M | $619.7M | |
| Invested capital | $329.7M | $428.3M | $483.5M | $638.5M | $692.2M | |
| Return on assets | 13.2% | 9.1% | 7.2% | 6.4% | 14.0% | |
| Operating ROA | 15.1% | 10.5% | 8.2% | 8.2% | 24.2% | |
| Return on tangible assets | 13.2% | 9.1% | 7.2% | 6.4% | 14.0% | |
| Return on equity | 22.3% | 13.5% | 10.0% | 9.0% | 20.8% | |
| Return on invested capital | 18.8% | 10.9% | 8.4% | 8.4% | 20.0% | |
| Return on capital employed | 26.7% | 15.5% | 12.6% | 11.5% | 27.6% | |
| Earnings yield | 7.2% | 5.1% | 3.8% | 3.1% | 3.0% | |
| Free cash flow yield | 16.5% | 20.1% | 18.5% | 4.2% | -3.1% | |
| Capex / Op. cash flow | 12.2% | 6.9% | 8.2% | 28.7% | -34.1% | |
| Capex / Depreciation | 99.9% | 63.2% | 79.0% | 125.3% | 184.6% | |
| Capex / Sales | 3.4% | 2.6% | 3.1% | 3.8% | 2.7% | |
| SG&A / Sales | 32.2% | 30.4% | 27.2% | 21.8% | 14.2% | |
| R&D / Sales | 9.4% | 8.5% | 8.5% | 8.7% | 6.1% | |
| Stock comp / Sales | 4.9% | 6.3% | 6.2% | 4.6% | 2.9% | |
| Intangibles / Total assets | 0.0% | 0.0% | 0.0% | 0.1% | 0.2% | |
| Days sales outstanding | 47d | 52d | 53d | 56d | 56d | |
| Days payables outstanding | 82d | 54d | 67d | 43d | 88d | |
| Operating cycle | 165d | 169d | 265d | 296d | 251d | |
| Cash conversion cycle | 83d | 115d | 198d | 253d | 163d |
Change by theme
Grouped by what each metric measures. Each figure is the change over the period shown — ▲ up ▼ down versus then.
Change over 1 year
Change over 5 years
Employee count
Peer market caps
Recent news
- 2026-10-13 Cricut to Announce Third Quarter 2026 Financial Results on November 3, 2026 SOUTH JORDAN, Utah, Oct. 13, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced it will report its financial results for the third quarter ended September 30, 2026 after the U.S. markets close on Tuesday, November 3, 2026. Cricut management will host a conference call and webcast to discuss the results that afternoon at 3:00 p.m. Mountain Time (5:00 p.m. Eastern Time).
- 2026-10-06 Cricut (NASDAQ:CRCT) Sets New 52-Week High – Should You Buy? Shares of Cricut, Inc. (NASDAQ: CRCT - Get Free Report) hit a new 52-week high during mid-day trading on Tuesday. The stock traded as high as $6.66 and last traded at $6.4750, with a volume of 559 shares traded. The stock had previously closed at $6.47. Analysts Set New Price Targets CRCT has been the subject
- 2026-09-25 Best Income Stocks to Buy for September 25th HPQ, CRCT, PROV made it to the Zacks Rank #1 (Strong Buy) income stocks list on September 25th, 2026.
- 2026-09-24 Cricut® Launches a New Category with the All-New Cricut StickerPix™ Line, Bringing Personalized Sticker Making into Its Creativity Platform With new Cricut StickerPix Print + Cut™ and Cricut StickerPix Print™, users can make custom stickers and photo prints — at home, in minutes With new Cricut StickerPix Print + Cut™ and Cricut StickerPix Print™, users can make custom stickers and photo prints — at home, in minutes
- 2026-09-24 Cricut, Inc. (NASDAQ:CRCT) Receives Consensus Rating of “Reduce” from Brokerages Shares of Cricut, Inc. (NASDAQ: CRCT - Get Free Report) have earned a consensus recommendation of "Reduce" from the six ratings firms that are covering the company, Marketbeat Ratings reports. Four analysts have rated the stock with a sell recommendation, one has given a hold recommendation and one has assigned a strong buy recommendation to the
- 2026-09-22 Cricut (NASDAQ:CRCT) vs. Dream Finders Homes (NYSE:DFH) Financial Analysis Dream Finders Homes (NYSE: DFH - Get Free Report) and Cricut (NASDAQ: CRCT - Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, dividends, earnings, valuation, risk, analyst recommendations and institutional ownership. Volatility and Risk Dream Finders Homes
- 2026-09-17 Best Income Stocks to Buy for September 17th CURI, MOV, CRCT made it to the Zacks Rank #1 (Strong Buy) income stocks list on September 17th, 2026.
- 2026-09-15 Best Income Stocks to Buy for September 15th IPOOF, CRCT, OFG made it to the Zacks Rank #1 (Strong Buy) income stocks list on September 15th, 2026.
- 2026-09-11 Should Value Investors Buy Cricut (CRCT) Stock? Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
- 2026-09-11 Cricut, Inc. (CRCT) Presents at Goldman Sachs Communacopia + Technology Conference 2026 Transcript Cricut, Inc. (CRCT) Presents at Goldman Sachs Communacopia + Technology Conference 2026 Transcript